
Product Marketing, Assistant Manager
2 weeks ago
Position Summary
This role is responsible for driving the market share, revenue targets and profits for Wearables, TWS and accessories business in the B2C/B2B segment.
Role and Responsibilities
- Responsible for driving the market share, revenue targets and profits for Samsung wearables, TWS and accessories business in the B2C/B2B segment.
- Manage product life cycle, product positioning, product benchmarking / comparison and pricing matters. This role will take the lead to drive customer service plans and initiatives as a differentiator to increase Proud-To-Own and brand loyalty.
- Analyze competitors, market trends and identify gaps to grow market share for wearables, TWS and accessories.
- Plan product roadmap, pricing strategy with HQ and communicate to all internal stakeholders and external customers.
- Responsible for go-to-market strategy and new product launches, working closely with Sales, Marketing and Retail Marketing team to execute plans.
- Grow specific channel/account revenue whilst managing channel harmony (across all channels) for pricing/consumer offers and minimizing sales cannibalisation
- Bridge between HQ and SAPL to ensure product & pricing needs and requests are met. Must be a strong communicator.
- Work closely with Key Account Managers, Brand Marketing and SCM to drive sell out and execute co marketing campaigns with channel partners
- Seek out business opportunities for 3rd party partnerships to drive demand and visibility of Samsung wearables, TWS and accessories.
Skills and Qualifications
- Degree holder with at least 7 years of relevant working experience in Product Marketing
- Have strong business acumen
- Must be a team player and able to deal with multiple stakeholders
LI-SEAO #LI-MidSenior
Samsung Electronics’ environmental management philosophy derives from our core purpose of contributing to human life, with respect for nature. Our 2050 goal of net zero carbon emissions entails a reduction of Scope 1 and 2 emissions, making our products more energy-efficient, and maximizing resource circularity across the product lifecycle. To discover more, please visit our newsroom:
Samsung Electronics Announces New Environmental Strategy - Samsung Global Newsroom
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