Regional Digital Marketing Manager

Position Summary
- This role sits in the Driven Marketing team and would be reporting to the Head of Digital Marketing Department of SEAO region
- The job scope includes developing multi-channel strategy and execution across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics category.

Role and Responsibilities
- Leadership (30%)
- Owns regionalisation of our digital marketing strategy for paid and owned channels for the SEAO region, to drive lead and customer acquisition, profitable growth and customer loyalty
- Lead and drive CRM Shared Service Operations across SEAO 8 markets including central deployment of Mobile Flagship campaigns
- Own, articulate and develop presentations/management reporting of business growth opportunities, strategic focus, market performance and action plans
- Identify and develop and pilot new marketing initiatives against business opportunity/gaps
- Lead, drive and enhance team performance by giving clear direction and strategic support
- CRM (35%)
- Define clear key performance indicators (KPIs) and key performance drivers (KPDs) across paid/owned/earned channels to deliver the business results
- Define regional 1P Audience Strategy to drive acquisition and retention
- Drive action plans and partner with markets to meet performance targets
- Partner HQ to formulate and execute plans across our markets focused on global project launches and initiatives
- Test, learn, scale via regional led projects and develop best practices for the regional
- Identify opportunities to iterate on the customer experience.
- Monitor competitor activities within the region to inform defensive and offensive strategies.
- Execution (20%)
- Manage team to meet milestones, deadlines and scheduling for multiple projects in parallel, updating stakeholders with progress and decisions.
- Partner, brief and manage our key agencies to ensure productivity and efficiencies to deliver quality outputs
- Inspire and motivate team to perform at their best & deliver results
- Management (15%)
- Leverage analytics tools to monitor key performance metrics to inform decision-making.
- Mine existing data to determine quick win opportunities.
- Support team administrativeand reporting needs for the business

Skills and Qualifications

He/ she should:

- Have experience in CRM and data-driven marketing across creative, media & technology
- Implemented large scale regional digital campaigns with demonstrable business impact ; With strong leadership and project management skills
- Be fluent in the integrated marketing communications and the role digital plays in the consumer experience and cross-channel marketing mix
- Passion to drive top-line growth by mining data, analytics and deep understanding of customer needs and wants and the ability to translate those insights into actionable business ideas
- Be independent, self-driven individual with highly responsible nature, strong leadership and strategic thinker, with multi-tasking and decision-making abilities.
- Have outstanding and clear communication skills - be able to think strategically and analytically to understand complex or ambiguous issues and articulate strategic solutions, and recommendations
- Ability to influence others and champion for projects to benefit both the business unit and the larger organization
- Ability to determine and take/provide clear direction amidst ambiguity
- Experienced with C-Suite level reporting and presentation, regional experience preferred
- Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.
- Highly driven with a solution-oriented attitude
- Nuanced communication skills - listening, scoping, empathy
- Sense of humor, and defaulting to influencing your team’s and colleague’s attitudes with your own good attitude
- A Bachelor's degree is required; an MBA or Master’s degree is a plus.
- A minimum of 9-11 years of work-experience exclusively in digital marketing for a Tech/ Electronics/ CPG Marketer / Finance
- Ability to travel regionally (~25%) and at short notice