Regional Performance Marketing, Senior Specialist

2 weeks ago

Pasir Panjang, Singapore Samsung Electronics Full time

**Position Summary**

The role will manage Samsung Performance Marketing operations for the Southeast Asia & Oceania (SEAO) region. The scope includes formulating strategies, analysing gaps in campaign execution and optimizing media investments to ensure delivery of high quality traffic to our Dotcom to drive business KPIs for Samsung in this region.

**Role and Responsibilities**
- Work as a Performance Marketing Specialist within Samsung Online Business group focused on planning, execution, and optimization of paid digital campaigns;
- Govern Performance Marketing operations by working closely with key stakeholders in local markets, agency partners and RHQ/HQ teams. Ensure proper & smooth functioning of the operations with proper project management, supervision and cross-team collaboration;
- Optimize performance of paid media campaigns across search, social media, affiliate and 3rd-party advertising channels, monitoring performance metrics across all markets in SEAO and across product categories;
- Manage media investments made with external eCommerce sites / partners to ensure that campaign goals are achieved;
- Develop analytics dashboards to track, monitor and report on campaign performance and ROIs;
- Collaborate with stakeholders to strategize to ensure execution excellence against paid media channels;
- Develop relevant guidance materials and conduct trainings for stakeholders where necessary

**Skills and Qualifications**
- A minimum of 5 years of work experience; experience in digital marketing in the hospitality or airlines industry and/or a large eCommerce company would be ideal;
- Experience with online marketing and analytics tools like Google Ads, Facebook Ads Manager and Google Analytics;
- Must showcase deep analytical thinking in deriving key actionable insights through extensive research of primary data sets;
- Must have both regional and local market experience in handling performance marketing;
- Ability to work efficiently and effectively with different remote teams in a face-paced environment;
- Detail oriented, and able to juggle multiple tasks and deadlines in a fast-paced environment;
- Certifications in Google Marketing Platform would be an added advantage.

LI-Midsenior #LI-SEAO

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