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Assistant Manager Digital Marketing

2 weeks ago

Pasir Panjang, Singapore Samsung Electronics Full time

Position Summary
- This role sits the Marketing Group and would be reporting to the Head of the Digital Marketing Department of SEAO region
- The job scope includes developing multi-channel strategy and execution across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics category.

Role and Responsibilities
- Leadership
- Lead and coordinate CRM Shared Service Operations across SEAO 8 markets including central deployment CRM campaigns
- Own, articulate and develop presentations/management reporting of business growth opportunities, strategic focus, market performance and action plans
- Identify and develop and pilot new marketing initiatives against business opportunity/gaps
- Lead, drive and enhance team performance by giving clear direction and strategic support
- CRM
- Define and measure clear key performance indicators (KPIs) and key performance drivers (KPDs) across paid/owned/earned channels to deliver the business results
- Define regional 1P Audience Strategy to drive acquisition and retention
- Drive action plans and partner with markets to meet performance targets
- Partner HQ to formulate and execute plans across our markets focused on global project launches and initiatives
- Test, learn, scale via regional led projects and develop best practices for the regional
- Identify opportunities to iterate on the customer experience.
- Monitor competitor activities within the region to inform defensive and offensive strategies.
- Execution
- Manage agency and team to meet milestones, deadlines and scheduling for multiple projects in parallel, updating stakeholders with progress and decisions.
- Partner, brief and manage our key agencies to ensure productivity and efficiencies to deliver quality outputs
- Inspire and motivate team to perform at their best & deliver results
- Management
- Leverage analytics tools to monitor key performance metrics to inform decision-making.
- Mine existing data to determine quick win opportunities.
- Support team administrativeand reporting needs for the business

Skills and Qualifications
- A Bachelor's degree is required; an MBA or Master’s degree is a plus.
- A minimum of 5-8 years of work-experience exclusively in digital marketing for a Tech/ Electronics/ CPG Marketer / Finance
- Ability to travel regionally (~25%) and at short notice