Apj Dcg Partner Marketing Head

2 weeks ago

Singapore Intel Full time

APJ regional marketing is looking to hire a partner marketing head to strategize, develop and execute comarketing engagements alongside Intel OEM and consumer facing customers. In this role, you will work closely with Partner marketing leaders and OEM Alliance Directors to develop Co-Marketing plans.
The primary objective is to identify synergistic areas of collaboration and to enhance co-marketing campaign ROI. In this customer facing role, your leadership will be critical to maximizing customer satisfaction and continuing to drive maximum ROI and joint attribution on assigned accounts.

Direct responsibilities include:

- Manage and develop partner co-marketing relationships for assigned accounts
- Collaborate with HQ, country marketing managers, partner marketing leads to align regional priorities to HQ master priorities, ensuring balance at a macro and micro level in region and in country
- Synergize Intel direct marketing and partner marketing objectives
- Influence Global Campaigns with Global Account Strategists, gathering/analyzing regional campaign KPIs for full report out, informing future activities that positively impact business results
- Evaluate customers' marketing plans that utilize co-marketing dollars to ensure Intel integration to brand and business priorities
- Relationship management and evaluating marketing plans
- Ability to look at mapping OEM/partner priorities and market needs. Assessing product requirements and marketing actions aligned to products and segments.

**Qualifications**
- Excellent communication skills, attention to detail, a strong sense of leadership.
- The ability to work well with peers in other organizations and with management is essential.
- 8+ years in sales or marketing or within a sales or marketing organization.
- 5+ years of Global Co-Marketing/Partner Marketing experience with proven results.
- Savvy with marketing full funnel campaigns
- OEM /Alliance partner marketing background a bonus
- Consumer or B2B direct product marketing experience

**Inside this Business Group**
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

**Other Locations**

India, Bangalore;Malaysia, Kuala Lumpur;Taiwan, Taipei

**Work Model for this Role**

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site.

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