Global CRM

**WE PROVIDE FULL RELOCATION / EMPLOYMENT PASS SUPPORT TO SINGAPORE FOR THIS ROLE**

**ABOUT THE ROLE**:
At Elfie, we’re transforming healthcare through technology and data to empower patients and providers alike. As our Global CRM & Lifecycle Lead, you'll be a pivotal force in shaping personalised communication strategies that improve user engagement, streamline care coordination, and [optimize resource allocation]. In this role, you will drive data-driven decision-making, manage a small CRM team, and design user journeys to enable better health outcomes and operational efficiencies across our global platform.

**WHAT WE OFFER**:

- A permanent global contract, with fiercely competitive salary
- Relocation support to Singapore, including obtaining the Employment Pass
- Monthly performance bonus with a high earning potential
- Comprehensive private healthcare support from day one
- Individualised career progression and development framework
- Hybrid working - 3 days in the office
- 14 days PTO, plus national holidays off
- Brand new MacBook and associated tech on day one
- An inclusive culture where everybody in the business has direct impact

**WHAT YOU WILL DO**:
- Own the** user lifecycle communication framework**, defining segmentation, triggers, and personalized content strategies based on retention goals.
- Drive the **planning, execution, and optimization** of user engagement campaigns to improve activation, retention, and app goals across key user segments.
- Manage the end-to-end **content operation**for all CRM channels, to oversee translations and campaign localization for global rollouts.
- ** Lead a small CRM team**, with responsibility for roadmap development, resource planning, and performance management.
- Champion** a data-driven test-and-learn approach**, leveraging user data platforms, automation tools, and segmentation strategies to continuously improve content effectiveness and campaign performance.
- Establish and maintain **Elfie’s user communication tone and style guidelines** to ensure consistency and quality across markets.
- ** Monitor key engagement metrics, analyze results, and present actionable insights** and improvement recommendations
- ** Collaborate cross-functionally** with Product, Growth, and Business teams to ensure alignment between communication strategy and business objectives.

**WHAT YOU WILL NEED**:
- Passion for the digital health industry and familiarity with companies and innovators in this space
- Proven experience in the mobile industry working on retention
- 5+ years of mobile CRM and Retention experience
- Superior grammar and copyediting skills with great attention to detail
- Fluent in English
- Ability to thrive in a fast-paced, technical, remote, and mission-focussed environment

**WHY JOIN US?**:

- Strong and genuinely patient-focused company mission (see below)
- Truly global start-up with a blend of diverse cultures and backgrounds
- Excellent financial credibility and refreshingly clear future vision
- Phenomenal growth plans and an excellent company spirit
- Regular social events; our football team "Elfie FC" is taking Saigon by storm
- Dedicated career pathways and training to support your development
- Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits

**ABOUT ELFIE**:
Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.

We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.

**How do we monetize?**

We have 2 independent yet synergic business models:

- **Insurers and employers**: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.

**What is our culture?**

We have one single NorthStar at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.

We have 4 values:

- **Patient-first**: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.
- **Think big**: We don’t allow our fears and unknowns to limit our ambition and solutions.
- **Take ownership**: We are not