Brand General Manager, Sea

2 days ago


Singapore LVMH FRAGRANCES AND COSMETICS (SINGAPORE) PTE LTD Full time

The Regional Brand General Manager will establish, develop, and drive the growth of the Brand in the region, being responsible for the complete management of the Brand regional activities.

Main Responsibilities:

- Build the annual budget and actively support the preparation of the strategic plan
- Define a clear business roadmap in close partnership where applicable
- Fully in charge of the P&L : meet Budget objectives (Net Sales and Operating Profit), set targets and manage local and regional P&L; liaise with HQ (Sales, Marketing, Merchandising, Finance and Operations) in order to deliver the required results
- Conduct negotiations with Distributors and Retailers to achieve Budget targets
- Reinforce, directly manage, and further develop the distributors network
- Develop and negotiate a sales & stock plan by market and by customer in line with business strategy
- Ensure that all POS follow and represent brand strategy and brand positioning, including visual merchandising and trade marketing materials as well as training
- Ensure the perfect implementation of the marketing plan by negotiating for excellent locations and optimized promotional calendar
- Maximize Sell-in and Sell-Out in assigned doors to grow market share, ranking and productivity of each counter in the dedicated doors
- Recruit, manage, supervise, coach, and motivate a dedicated Team
- Monthly reporting on sales & market analysis

Relations:

- External: Retailers/Operators, Shop Managers and BCs
- Internal: Local/Regional GM & BGM, Sales & Merchandising teams, Training, Marketing, andManagement teams from other P&C Maisons(best practices sharing)

Required:

- University graduate in business or MBA with at least 7 years’ experience in the cosmetics industry, with experience in both sales & marketing or brand management
- Strong Management skills with Creative, Driven and Open-minded with an entrepreneurial mindset.
- Sales driven/result oriented
- Sound people management skills
- Sharp business acumen in making business decisions
- Strong PR and negotiation skills
- Solid analytical skills & meticulous with numbers
- Strategic thinking with a global view of busines



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