Sea Brand Manager

2 days ago

Singapore Apple Full time

**Summary**

Posted: 24 Sep 2024

Weekly Hours**:40**

Role Number**:200568721**

**Description**

This role requires close collaboration with Advertising, Interactive, Channel, Retail, Partner Communications, as well as Product Marketing and PR teams, and will need to nurture key relationships with Marcom/Marketing Functional Leads, Producers, Sales, Services and Finance organizations in the SEA region. Brand Responsibilities include - Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around products that you lead. - You will lead all SEA Marcom localisation work for the products that you lead, ensuring consistency in messaging across all functional deliverables and that overall timelines are met. - You will be a single point of contact for new product launches from an overall process, communications and deliverables perspective, representing SEA’s needs with WW Marcom. - Provide briefings on new product launches to both Geo Marcom and Sales teams. - Lead the development of the annual Marketing plan collaborating across all Marcom functions as well as Education, Enterprise, PR, Sales and Finance where relevant. - Develop insight-driven marketing briefs that will inspire the best possible work. - Collaborate with Product Marketing, Sales and Marcom teams to identify and prioritize key marketing challenges and opportunities for the region. - Provide the local and WW teams with regular SEA-specific insights, competitive reviews and market snapshots that could impact briefs and subsequent creative work.

**Minimum Qualifications**
- Bachelors degree in communications, advertising, or related fields.
- 8-10 years of proven experience in creatively-driven agency (preferred) or client organization, preferred but not limited to the computer, software and internet services industry in SEA region.

**Preferred Qualifications**
- Able to partner closely with several business partners for strategic positioning and marketing plans integration.
- Highly collaborative, establish trust, credibility, and influence across multiple partners in a highly matrix organization.
- Resourceful, adaptable, creative, acute attention to details and results oriented with high energy, a positive attitude, and the ability to contribute in a team environment.
- Have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing.
- A ‘solutions-first’ thinker who can find opportunities to bring to the Apple business in the region.
- Passionate about popular culture, trends, and new/emerging media and technology.
- Fluency in written and spoken English is essential.
- Proficiency in additional Southeast Asian language would be an advantage.
- Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics

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