Assistant Brand Manager, Sea

6 days ago

Singapore General Mills Full time

Singapore, Singapore
- Brand Management
- 35494

Always hungry for new challenges, the team in Southeast Asia locations provides the expertise and support we need to re-imagine the future of food and increase our presence in the region as a global organization with ever-bolder brands. We seek people with a broad range of capabilities to help us support Southeast Asia with our shared commitment to creating innovative solutions and doing good for the communities we serve. We ensure a workplace that enables learning to happen anytime, anywhere. Some of our big brands are Betty Crocker, Nature Valley & Haagen Dazs

**Role Overview**

The Assistant Brand Manager will work closely with Head of Marketing to drive growth for Snacks brand across Southeast Asian Markets (with focus of Singapore, Thailand, Malaysia). The role provides the person with well-rounded exposure and steep learning curve. The person will be working cross function with the regional & local teams to execute the brand strategy in the markets, drive growth behind core, while simultaneously launching new products and communication. This unique and wide array of scope will enable him/her to truly be immerse into the world of GMI’s iconic food business - with start to end experience, manage new product launches through digital focused marketing plan and opportunities to drive incremental growth for the emerging markets across SEA.

**Key Responsibilities**
- Partner cross-functionally with Sales, Trade Marketing, Supply Chain and Finance to jointly deliver brand priorities & executions - Drives productive discussions and alignments with key stakeholders across markets on recommended actions and expansions, that will deliver significant business growth & ensure implementation on brand plans (ATL - BTL) across markets
- Working with agencies to lead the creation of digital strategy, sampling strategy defining key channels and their role in engaging consumers with the brands
- Developing social content & influencers program to fuel the brand presence and consumer engagement in social media
- Implementation of overall eCommerce initiatives, co-owning with eCommerce lead
- Effective management of the marketing budget, including media planning, KPIs & spends, with a focus on driving ROI on marketing campaigns
- Monthly Business Reporting and Brand reviews, analyzing market performance and present with actionable plan.

**Position Selection Criteria**
- Excellent project management. Attention to detail important & proactiveness - strong ability to drive discussion & effective outputs across cross function
- Analytical and ability to translate to brand recommendations
- Problem-solving: seeking to resolve problems in a timely manner and gathers and analyzes information skillfully.
- Able to navigate the matrix, work effectively across boundaries, cultures and languages, and comfortable with remote teams and limited supervision

**COMPANY OVERVIEW**

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

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