Vp Marketing, Apac

1 week ago

Singapore IDA'SG PTE. LTD. Full time

We are looking for a driven, passionate superstar to join the team as VP of Marketing, APAC & Brand General Manager, SEA.

You will develop brand and marketing strategies, set and achieve the targets of the team, and establish relationships with business partners. You should be able to build relationships with a variety of professionals. In your role, you will report directly to our GM APAC & China and work cross-functionally with teams.

**Brand General Manager - SEA Markets**
- Responsible for the business of SEA markets
- Ensure budgeted retail sales, net sales and EBITA targets of the above markets are met
- Improve the brand's ranking consistently and aim for No.1
- Initiate consumer recruitment activities with local partners by providing guidance on marketing, CRM and training and tracking business performance regularly
- Motivate the team and maintain healthy turnover within the team
- Work closely with global and regional counterparts to deliver business objectives with a positive team spirit to smooth the working process
- Think proactively about how to smooth the auto-process and create efficiency

**Marketing APAC**
- During transition:

- Ensure smooth onboarding of the new China Head of Marketing while in Shanghai.
- Deliver the required CAPEX reductions to enable our China distribution strategy
- Lead the concept development and ensuring the right aesthetic for our China special projects
- Oversee China and APAC ex-China marketing teams
- Take accountability for defining a new global/regional operating model for APAC. This means ironing out how we work global/regional across Creative, NPD, Operational Marketing, Store Design & VM, Comms/Talent
- Analyse and drive branding and marketing strategies, responsible for annual marketing plan
- Drive implementation of marketing campaigns that meet business objectives and drive leads
- Direct and support market research collection, analysis, and interpretation of market data for short
- and long-term market forecasts and reports
- Maintain brand standards and ensure compliance across all marketing and communications channels
- Identify competitors and evaluate their strategies and positioning and devise counter-strategies

**Some attributes we are looking for**:

- Sound education background
- Strong leadership and problem-solving skills
- Excellent presentation and communication abilities
- Superb marketing and research skills
- Strong teamwork and interpersonal skills

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