Manager, Brand Marketing

4 days ago

Pasir Panjang, Singapore Samsung Electronics Full time

**Position Summary**

The role requires someone who has the ability to connect dots and enjoys working in a dynamic environment. This IMC lead for our Flagship product would need to understand the business objectives and translate it locally from strategy/ idea through to execution, leaning heavily on local data as well as managing the agencies to shape the campaign outcome.

**Role and Responsibilities**

Marketing leadership & strategy:

- Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches
- Lead business performance, consumer, and campaign analysis for the brand, identify business opportunities, key learnings, & insights, and define clear action plans
- Optimize ROI for marketing initiatives through insights from digital and social media analytics
- Develop Digital strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
- Drive and oversee regional ecommerce marketing and promotion plans
- Develop CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
- Support VMD & assortment plans and coordinate with local in-store design teams to ensure alignment and best-in-class executions
- Provide guidance to agencies to set and achieve clear marketing goals & KPIs

Marketing operations and execution:

- Align, evaluate and optimize the local 360 marketing plans with agencies and drive best in class execution
- Track sales performance, A&P investment, and ROI against campaign objectives
- Ensure all local brand communications comply with global brand image and guidelines
- Monitor the brand’s presence, performance and activities across in all key touchpoints
- Monitor key competitors’ activities and performances
- Prepare reports of business reviews and key marketing activities
- Serve as a marketing liaison between Global, regional market and local brand portfolio holder teams

**Skills and Qualifications**
- Bachelor’s degree, preferably in Marketing or Business studies
- Minimum of 8 years of consumer marketing and retail experience required - Telco, technology knowledge and category experience would be a bonus
- Prior Asia-Pacific regional experience is an advantage
- Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
- Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan, and execution
- Strong business acumen, analytical, and communication skills
- Comfortable in a flexible, fluid and occasionally ambiguous operating environment
- Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization

  • Brand Manager

    6 days ago

    Pasir Panjang, Singapore Novartis Full time

    **Summary**: - Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. - Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects. **About the Role**: **Major accountabilities**: - Prepares content of Integrated...

  • Country Brand Manager, Specialty Care

    7 days ago

    Pasir Panjang, Singapore Pfizer Full time

    Develop brand strategy & implementation of various marketing programs for Pfizer’s brands; focusing on Specialty Care portfolio in Singapore. Define and drive country specific therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of...

  • Brand Marketing Senior Executive

    1 week ago

    Pasir Panjang, Singapore Samsung Electronics Full time

    Position Summary 1. The Snr Exec/Asst Brand Marketing Manager ensures the efficient execution of business plans to meet future brand expectations and targets for the TV/AV business. 2. Participates through planning and implementation of marketing campaigns/activities to uplift the brand awareness, drive sales and increase market share. 3. Supports the...

  • Senior Executive, Brand Marketing

    4 days ago

    Pasir Panjang, Singapore Samsung Electronics Full time

    Position Summary To contribute effectively by developing and executing marketing and advertising campaigns that meets business needs. Role and Responsibilities This is a 2 years contract, renewable. Roles and Responsibilities - Planning, developing and implementing effective marketing communication campaigns with clear objectives and targets that meet...

  • Senior Specialist, Product Marketing

    5 days ago

    Pasir Panjang, Singapore Samsung Electronics Full time

    Position Summary This is a newly-created product marketing position, responsible for the overall P&L of Brand Memory product category, driving product management and marketing planning across Singapore and a few regional markets. Role and Responsibilities - Responsible for product management and marketing planning to drive product awareness, adoption and...

  • Country Brand Lead

    6 days ago

    Pasir Panjang, Singapore Pfizer Full time

    Own brand strategy & implementation of marketing programs for products in Vaccines BU. Define and drive country specific therapeutic areas and brand omnichannel marketing strategies, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensure the realization of revenue and profitability targets in...

  • Country Brand Lead

    2 weeks ago

    Pasir Panjang, Singapore Pfizer Full time

    Pfizer Pte Ltd - Country Brand Lead (Inflammation & Immunology) **Job Description**: - Position Summary - Accountable for the strategic marketing plans that maximizes patient impact and delivers against financial objectives for the Inflammation & Immunology (I&I) Category end-to-end. Collaboration with the different stakeholders - _(Category Lead, Market...

  • Regional Marketing Manager, Mobile Experience

    7 days ago

    Pasir Panjang, Singapore Samsung Electronics Full time

    **Position Summary** As the Regional Mobile Marketing Manager, Mobile Experience Business, you will be responsible for supporting the growth of Samsung’s Smartphones, Tablets, Wearables, and Mobile Accessories businesses across the Southeast Asia and Oceania region. Samsung’s Southeast Asia and Oceania Regional Headquarters manages 8 subsidiaries that...

  • Assistant Manager, Digital Marketing

    7 days ago

    Pasir Panjang, Singapore Samsung Electronics Full time

    Position Summary As the Assistant Manager for Digital Marketing, one is responsible to plan, execute, analyze and evaluate marketing campaigns and strategies for existing and new regional markets, as well as budgeting and reporting on marketing campaigns’ overall performance, for Samsung Electronics' Brand Memory business across Singapore and a few SEA...

  • Assistant Manager, Branding

    6 days ago

    Pasir Ris, Singapore AMP Singapore Full time

    **Interested individuals can send in their resume attached with a recent passport size photograph, stating the current and expected salary to**: **Manager** **People & Culture** **AMP Singapore** **1 Pasir Ris Drive 4 #05-11** **Singapore 519457** **Kindly be informed that only shortlisted applicants will be notified for an interview.** **Assistant...