Country Brand Lead

Pfizer Pte Ltd
- Country Brand Lead (Inflammation & Immunology)

**Job Description**:

- Position Summary
- Accountable for the strategic marketing plans that maximizes patient impact and delivers against financial objectives for the Inflammation & Immunology (I&I) Category end-to-end. Collaboration with the different stakeholders
- _(Category Lead, Market Access, Medical, Regulatory)_to support brand/account strategies and deliver results.
- Lead the launch planning and market development of new pipeline assets in the field of innovative Dermatology (AD), collaborating with in-market and above market teams to develop and implement innovative go-to-market strategies, leveraging on digital platforms.
- Position Responsibilities
- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet I&I Category objectives.
- Responsible for the revenue and DME forecasts
- Drive and plan launch strategy and innovative market access approaches for the I&I in-line (autoimmune disease) and launch (dermatology) product portfolio
- Ensure all company policies and procedures are adhered to and all ethical standards and business code of conduct are in compliance with local laws and internal SOPs
- Strong understanding of the healthcare economic environment and ability to effectively drive long-term sustainable patient access lobbying through key external stakeholders (i.e. medical societies/foundations/patient support groups).
- Identify, develop and execute any key projects that enhance our business performance and independently lead projects
- Lead development of Tactical plan, Market Research and Product Launch Readiness workshops
- Define Go-To-Market strategic deployment, and align on resource allocation
- _ Financial Accountability_ - Responsible for I&I revenue delivery; manage A&P and relevant budget
- Qualifications & Experience
- Minimum 5 years proven pharmaceutical brand management experience. Understands key trends in local health care and pharmaceutical market; customer and stakeholder landscape, competitive dynamics and business evolution
- Minimum Bachelor’s Degree in Science/Pharmacy/Business Management
- Recent product launch experience
- Background in Dermatology/Autoimmune Disease/Biologics market preferred
- Experience working in and above market and able to demonstrate an ability to work in a matrix structure
- Ability to deal with complexity and to demonstrate agility in thinking
- Strong project management, coordination skills across internal and external stakeholders.
- Track record of pushing boundaries and not accepting status quo, comfortable working with tight timelines
- Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
- Collaboration: Works effectively within teams and across organizations and enterprise; demonstrates a sense of urgency and ownership
- Prioritization: Ability to prioritize value drivers, and resource allocation required to optimize growth.
- Agility: builds broad accountability, trust, empowering and adapting own style to fit needs of the situation and individual outcomes.
- Be Decisive: Demonstrated ability to decide / plan with limited information available and propose alternative scenarios or mitigation strategies.
- #LI-PFE

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Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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