Business Development

1 week ago


Singapore LEE WEE & BROTHERS PTE. LTD. Full time

**Overview**

We are looking for a passionate and resourceful Business Development & Marketing Executive to drive the growth of Lee Wee & Brothers Pte Ltd across digital, retail, and B2B channels. You will play a key role in crafting compelling campaigns, analyzing performance, supporting sales strategies, and deepening customer engagement while preserving the heritage and identity of our brand.

**Responsibilities**
- Plan and execute integrated marketing campaigns across digital, social, and retail channels to enhance brand visibility and customer engagement.
- Analyze marketing performance data and provide actionable insights to optimize future campaigns and improve ROI.
- Support the planning and coordination of promotional activities, product launches, and brand-related events.
- Develop and implement CRM strategies to strengthen customer loyalty, retention, and lifetime value.
- Contribute to the growth of e-commerce and B2B sales channels by identifying business development opportunities and supporting sales initiatives.

**Minimum qualifications**
- Diploma or Degree in Marketing, Business, or a related field
- 1-3 years of experience in marketing or business development (F&B or FMCG experience a plus)

**Requirements**:

- Good communication and interpersonal skills
- Good team player
- Able to work within deadlines and well-organised
- Strong writing, communication, and organizational skills
- Analytical mindset with the ability to interpret data and spot trends
- Energetic, proactive, and able to work independently in a fast-paced environment
- Passion for food, branding, and local heritage a bonus

Passion for food, branding, and local heritage a bonus



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