Head of Commercial Strategy

**About us**

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it's the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world's most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands '“ especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region's more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

**What's in it for you**
- Attractive remuneration and healthcare benefits
- 20 days of paid annual leave per year
- Flexible work arrangement to support your wellbeing
- Outstanding career development opportunities to realise your full potentialCollaborative and inclusive culture where people and performance thrive

**About the role**

Purpose of this role is to run the Commercial Strategy & Demand Planning for SE Asia & North Asia Regions for the Penfolds BU.

**Commercial Strategy & Planning for SEA & NA**
- Lead Market & Channel prioritisation efforts, ensuring that commercial activities are focused on the size of the prize and opportunities for growth, as well as mitigating commercial risks.
- Oversee the Integrated Business Planning ('œIBP'
- ) process including ownership of the 'œStrategy Delivery Office'
- Lead strategic projects that support the overall Penfolds BU strategy across markets in South East Asia & North Asia
- Translation of strategy into actionable market / distributor / channel / customer plans including setting targets / performance management / tracking and post-implementation reviews
- Manage reporting of distribution & depletion performance including data sourcing through to scorecard across all SEA & NA regions against agreed KPIs
- Business Insights & Intelligence, reporting on key market dynamics, trends, opportunities & risks

**Commercial Insights into Action**
- Making use of data-driven insights to inform long-term Asia strategies and growth opportunities, transforming these insights into actionable plans.
- Build business cases, including investment requirements, to execute on identified opportunities, determining the "size of the prize" for Asia Must Win markets, Distributors & Channel Customers.
- Lead the implementation of Must Win Battles and integrate them into Penfolds' strategic initiatives, including the 5-Year Plan (5YP) and the Global Volume Planning (GVP) framework.
- Collaborate with cross-functional teams to convert strategic opportunities into tangible commercial outcomes.

**Demand Planning for SEA & NA**
- Drive Demand Planning process across all markets within the outlined regions of South East Asia & North Asia
- Manage Depletion Reporting across all markets, ensuring it is
- Forecast long and short-term demand for products with Sales including the biannual Global Volume Plan ('œGVP'
- ) submission
- Collaborate with Global Rev Man team to allocate volume across channels & customers to optimise return
- The region's connection with Supply and Global Allocations
- Ensure depletions data sources across regional markets are integrated and utilised effectively in Asia IBP process

**About you**
- 10+ years experience in senior strategy, commercial finance or planning roles
- Tertiary qualification in business, finance, economics or other quantitative field
- Considerable practical experience in strategy, business & commercial planning
- Commercial and financial acumen; strong understanding of the financial implications of decisions and their broader impact
- Ability to work with both short-term & long-term time frames and anticipate and act on opportunities or problems that are likely to arise
- Excellent organisation and execution capabilities
- Excellent communication and interpersonal skills for liaising with internal and external stakeholders
- Strategic thinking and complex problem solving
- Brand, market and wine industry knowledge
- Engagement, leadership & influencing

**Culture**

We bring our whole selves, we're courageous and we deliver together '“ that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

**Inclusion and Diversity**

**How to apply