
Head, Commercial Strategy
2 days ago
**Job Description Summary**:
The Head, Commercial Strategy & Excellence in ASEAN is tasked with the responsibility to design right go-to-market strategy across the region, lead customer account management and salesforce excellence, deliver integrated business insights by coordinating data/insights about market, share, pricing as well as managing strategic projects (e.g. building GEHC’s clinical relevance).
You will work with Country Managers / Regional Product Leaders / Sales Managers to ensure flawless execution of commercial actions across channels (in both direct as well as distributor markets) and customers (identifying key accounts, profiling and planning and tracking customer close and sales) and regional commercial strategies. The role is a key point of contact between the ASEAN and Global Commercial Excellence teams in both providing information / analytics / insights on ASEAN channel, customer and sales force as well as taking global initiatives onboard and driving them through the region.
The is an important ASEAN leadership position, given complexity of regional go-to-market models, geographic and customer diversity. You will report to the Chief Marketing & Strategy Officer.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
**Key responsibilities include (but are not limited to)**:
- Lead design and optimization of GEHC’s ASEAN go-to-market strategies to maximize share, growth and profitability objectives
- Drive Sales Force Effectiveness; including process for sales resource optimization, sales force capabilities, and incentivization.
- Lead commercial Skills development, including Commercial onboarding, process knowledge, product training, selling skills and sales leadership development. Play a role to define & support sales role requirements.
- Lead the Commercial Variable Compensation Plan wing to wing Design, Costing, Adoption, Communication. Effectiveness Check, Payment.
- Drive requirements creation, tool deployment support and ensure adoption of new sales tools and processes (incl. SFDC eco system, Quoting tools, salesforce compensation and marketing-sales interlock tools)
- Develop a strong business analytics function that drives improved funnel management, assists in generating insights from Win/Loss analyses, fosters capture of IB/Competitive intelligence and defines/tracks/reports right KPI to drive sales performance
- Track and report quarterly performance on market, share, visibility and win-rate and identify specific programs to understand reasons for sub-optimal performance and drive programs to enable regaining strength across product P&L and countries.
- Develop and maintain critical relationships with the Commercial GMS and Operations COE’s (i.e. order management, variable compensation, CRM) to drive adoption and to improve overall sales team efficiency and effectiveness
- Directly supervise a team of Commercial Excellence professionals and develop strategic advisory capability for the benefit of ASEAN product and country leadership team
**Required Qualifications**:
- Masters’ Degree in business, science, engineering, technology or related discipline and strong operational, commercial, finance, product leadership experience (or equivalent experience/knowledge)
- Solid experience in operational and commercial processes
- Solid experience building and leading complex and large professional teams
- Ability to influence and collaborate with senior level management team
- Experience leading or managing projects of various size, duration and scope
- Ability to translate strategy into business objectives
- Executive level presentation skills
- Coaching and mentoring experience
- Demonstrated written and oral communication skills
- Reliable, responsive, attentive to detail
- Action and results oriented
- Understanding of Financial Data
**Preferred Qualifications**:
- MBA or equivalent experience/knowledge
- Certified Lean Expert, Black Belt or Master Black Belt
- Strong business acumen, financial and organizational knowledge
- Ability to influence and collaborate with senior level management team
- Knowledge and experience of large complex sales and marketing processes
- Must be results-oriented, able to handle multiple tasks of urgent nature and effectively deal with ambiguity
**Inclusion and Diversity**
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust;
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