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Head of Brand, Content and Propositions

2 weeks ago

Singapore Manulife Full time

**_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you. _**

**Working Arrangement**

Hybrid

**The opportunity**

Manulife’s ambition is to become Singapore’s Digital Customer Leader, the Head of Brand, Content & Propositions role is responsible for helping us significantly scale our ability in attracting new customers to Manulife and our partners whilst improving our ability to engage with existing customers to ensure we are with them at every step of their insurance.

**Responsibilities**

Reporting to the Chief Marketing Officer, the Head of Brand, Content & Propositions will:

- Design and deliver the overall Brand, Content and Propositions strategy to help MLS achieve our bold ambition in becoming a Digital Customer Leader including managing and growing talent within the Brand, Content and Propositions team.
- Establish and deliver on plans to achieve brand awareness and consideration measures across key segments and product categories. This will involve working with appointed creative and media agencies to deliver on campaign calendars.
- Manage brand governance across the organisation to ensure adherence to standards and amplification of all external assets. Develop a sponsorship strategy that underpins our brand and customer value propositions.
- Build a robust propositions capability which helps bring our solutions to life through customer and distributor facing assets.
- Lead our content capability to enable both content marketing and content as a service to support personalisation to support our hyper personalisation ambitions.
- Support our bancassurance and independent advisory partners on multiple initiatives to help drive.
- Work closely with regional and local stakeholders on initiative co-creation and delivery.
- Drive continued thought leadership on Brand, Content and Propositions across the organisations.
- Overall budget and KPI management for the above responsibilities including management of various agency partners.

**What motivates you?**
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.

**What we are looking for**
- A results-driven professional with a university degree and minimum 8 years in a marketing leadership role, with experience in evaluating and implementing initiatives to meet the organization’s strategic objectives
- Proven experience in building and leading ‘business as usual’ and project teams
- Experience in Branding, Advertising and Product Marketing
- Experience in Finance / Insurance industry
- Advanced understanding and experience with ‘Digital’ and data driven design
- Understanding of statistical methods to facilitate targeting, segmentation, revenue generation, retention, and marketing campaigns
- Experience of managing and delivering results with third party vendors
- Experience working in a shared service, delivery practice, COE or customer consulting
- Experience working with Agile methods

**What can we offer you?**
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.

**Our commitment to you**
- Values-first culture
We lead with our Values every day and bring them to life together.
- Boundless opportunity
We create opportunities to learn and grow at every stage of your career.
- Continuous innovation
We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact.

**About John Hancock and Manulife**

**Manulife is an Equal Opportunity Employer