
Driving Strategic Partnerships
2 days ago
Job Title: Agency Analytics Lead
The APAC Exchange team is seeking a skilled professional to develop marketplace intelligence and drive strategic partnerships with agencies.
This role involves analyzing data to provide insights that enhance agency strategies, identify new opportunities for growth, and support effective decision making. The successful candidate will build close relationships with stakeholders internally and externally to share and provide key trends in programmatic media buying.
Key Responsibilities:
- Develop data-driven media sales recommendations aligned with business objectives of agency partners and their brands.
- Quantify high impact media investment opportunities with clear implementation recommendations and pitch to agency-managed brands when applicable.
- Partner with exchange sales and product teams to develop tools, templates, and frameworks to streamline and scale agency and brand customer analyses.
- Analyze data and partner with APAC exchange leadership to identify new opportunities and support effective decision making by providing thought-provoking and actionable insights and analysis to business leadership.
- Develop and maintain accurate, durable, and scalable data pipelines, dashboards, and infrastructure to empower APAC exchange stakeholders to self-serve answers.
Requirements:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in Business Intelligence or Data Analytics.
- 2 years of experience in SQL and Data Visualization (e.g., Tableau, Power BI, Qlik, or similar technologies).
- Experience in using data to generate client insights.
Preferred Qualifications:
- Experience managing and optimizing digital display, video, and connected TV advertising campaigns for large, complex clients.
- Experience in programmatic or digital media, either at an agency or directly with advertisers in an investigative role.
- Experience with measurement platforms, Ad operations, exchanges, DSPs, SSPs, private/programmatic deals, publisher monetization, or Ad platforms.
- Ability to analyze complex data and translate it into actionable insights that drive business decisions.
- Excellent presentation, verbal, and written communication skills to articulate compelling data narratives to various audiences.
Tableau
Media Buying
Sales
Digital Media
Leadership
Business Intelligence
Pipelines
SQL
Monetization
Articulate
Decision Making
Data Analytics
Power BI
Data Visualization
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