Product Marketing Manager, APAC Consumer Apps Marketing

3 days ago

Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full time
Product area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Job description
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Qualifications
Job responsibilities
  • Own the development and execution of growth programs for Google's AI consumer products across APAC, including leveraging channels like email, in-app notifications, and contextual promotion.
  • Act as a program lead, working with specialist teams, marketing technology, engineering, and product managers to develop and implement growth strategy that drive usage in APAC markets.
  • Establish and own organization oriented measurement framework, setting performance goals Objectives and Key Results (OKRs) for growth initiatives. Translate complex data sets into strategies to drive performance efficiency.
  • Orchestrate a sustainable growth operations model in partnership with Marketing, Product, Analytics and Go-to-Market (GTM) teams.

Minimum qualifications
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, performance marketing, brand marketing, social).

Preferred qualifications
  • Experience in quantitative analysis like setting up A/B testing frameworks, perform causal inference analysis, and lead performance optimization efforts.
  • Experience in a quantitative field or performance marketing.
  • Knowledge of R or Python for data analysis.
  • Ability to connect with and influence various teams to drive APAC first outcomes and impact.
  • Excellent SQL skills, with the ability to work with data sets.

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