APAC Marketing Director

3 days ago

Singapore MICHAEL PAGE INTERNATIONAL PTE LTD Full time
  • Drive regional brand strategy and marketing leadership across Asia
  • Lead full-spectrum marketing and brand strategy for a rising AI tech brand

About Our Client
Our client is a cutting-edge consumer AI startup redefining the future of intelligent productivity. Their ecosystem of AI-powered voice interface devices and software platforms integrates advanced speech recognition, natural language processing, and edge computing to transform how professionals capture, process, and act on information. With a strong global user base and proven product-market fit, they are scaling rapidly across consumer and enterprise markets.
Job Description
  • Brand Management & Positioning: Own and evolve the brand strategy for APAC, ensuring alignment with global positioning while tailoring for local market relevance.
  • Marketing Leadership: Lead the end-to-end marketing function across the region, including Public Relations, social media, product marketing, content, and integrated campaigns.
  • Strategic Communications: Develop and execute high-impact Public Relations strategies to elevate brand visibility across top-tier tech, business, and vertical media.
  • Regional Social Media Strategy: Manage platform-specific strategies across Instagram, TikTok, LinkedIn, X, YouTube, Kakao, and LINE, fostering community engagement and brand advocacy.
  • Content & Thought Leadership: Oversee the creation of premium, market-specific content that reinforces brand authority and drives user education.
  • Integrated Campaign Execution: Architect and manage multi-channel campaigns that drive awareness, engagement, and conversion. Own campaign budgets, timelines, and performance metrics.

The Successful Applicant
  • 6+ years of progressive marketing leadership, with 3+ years managing multi-market APAC strategy
  • Proven track record in brand management, strategic marketing, and regional execution across consumer tech, AI, SaaS, or electronics
  • Experience leading cross-functional teams and managing external agencies
  • Strong analytical mindset with experience in budget ownership and performance optimization
  • Executive presence and ability to influence senior stakeholders across global and regional teams

What's on Offer
This is a high-impact leadership role within our client's founding APAC team. You will shape the regional marketing strategy, drive brand growth, and influence global positioning in one of the most dynamic consumer tech categories. Join a mission-driven, inclusive team building the future of intelligent productivity.
Michael Page International Pte Ltd | Registration No. N

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