Marketing Director, APAC
14 hours ago
Purpose of the role
The Marketing Director, APAC leads on all major marketing activities, both in the APAC region and supporting with global campaigns. This includes branding, positioning, corporate messaging and external communications, working closely with the senior leadership to advise on, lead and measure marketing campaigns that help drive awareness and leads for the agency. The Marketing Director, APAC must effectively deliver both short and long-term marketing campaigns to achieve commercial goals.
Key responsibilities and tasks
Work alongside the regional leadership team to develop the agency’s brand messaging and positioning in the industry
Conduct and use regular competitive analysis to maintain unique service proposition in the marketplace
Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices
Coordinate with global teams on style guides and templates for use in all applications across the region, policing and enforcing brand as necessary
Identify and lead on PR opportunities for the region, liaising with stakeholders as necessary to draft corporate announcements, manage distribution of releases and respond to commentary / byline opportunities
Support the creation and submission of industry-leading award entries and case studies. Liaise with local
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