Product Marketing Manager, APAC Consumer Apps Marketing

Overview
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Responsibilities
Own the development and execution of growth programs for Google's AI consumer products across APAC, including leveraging channels like email, in-app notifications, and contextual promotion.
Act as a program lead, working with specialist teams, marketing technology, engineering, and product managers to develop and implement growth strategy that drive usage in APAC markets.
Establish and own organization oriented measurement framework, setting performance goals and Objectives and Key Results (OKRs) for growth initiatives. Translate complex data sets into strategies to drive performance efficiency.
Orchestrate a sustainable growth operations model in partnership with Marketing, Product, Analytics and Go-to-Market (GTM) teams.
Qualifications
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, performance marketing, brand marketing, social).
Preferred qualifications:
Experience in quantitative analysis like setting up A/B testing frameworks, perform causal inference analysis, and lead performance optimization efforts.
Experience in a quantitative field or performance marketing.
Knowledge of R or Python for data analysis.
Ability to connect with and influence various teams to drive APAC first outcomes and impact.
Excellent SQL skills, with the ability to work with data sets.
About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Company Statements
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Sales, Advertising, and Marketing
Industries: Information Services and Technology, Information and Internet
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