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Business Marketing Manager, Apac

3 weeks ago

Singapore Snapchat Full time

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Business Marketing Manager to join our team As a member of Global Business Marketing, you will work from our Singapore office covering the APAC region. In this role, you’ll partner with the Sales, Design, Product, Comms, and Insights teams from our global offices around the world to build and execute marketing programs which educate and inspire advertisers and agencies across APAC.
- What you’ll do:

- Develop integrated marketing plans to engage advertisers and agencies across APAC, via campaigns, narratives, industry partnerships, educational workshops, and events (virtual, and in-person).
- Partner with cross-functional teams including Insights, Creative Strategy, Product Marketing, Marketing Science, and Sales to build innovative and effective marketing programs.
- Develop positioning, messaging, and programming for Snapchat's business solutions tailored to specific vertical and agency segments.
- Deliver large, market-wide events and more frequent, targeted roadshows to engage customers and prospects with Snap’s value proposition for businesses.
- Create market & industry specific success stories which build demand for Snap’s marketing solutions.
- Partner closely with business marketers in other countries to transcreate and localize global programs for APAC.
- Measure the effectiveness and ROI of business marketing programs.
- Knowledge, Skills & Abilities:

- Superb track record for project and program management, cross-functional leadership, and team management.
- Ability to initiate and drive multiple projects to completion with mínimal guidance, and to work independently as well as collaboratively in a team environment.
- Storytelling expertise, including translating insights, product information and data into client-facing marketing presentations that demonstrate client value.
- Creativity and a passion for Snapchat
- Experience developing strategy, positioning and messaging including account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organisations.
- Experience as a leader of change, achieving operational excellence by introducing performance measures, processes and systems.
- Experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building.
- Minimum Qualifications:

- Bachelor’s degree or equivalent experience.
- 10+ years experience in marketing or advertising.
- International travel required for marketing efforts as needed.
- Preferred Qualifications:

- Experience in multiple verticals, preferably in eCom/Retail, Finance, Tech, Apps, Entertainment, Gaming and/or FMCG.
- Experience managing and executing events.
- Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.

Our Benefits : Snap Inc. is its own community, so we’ve got your back We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success