Marketing Manager

5 days ago

Singapore Shiji Group Full time

**Company Description**
Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, and later changed to a software provider for the whole consumer market, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 91,000 hotels, 200,000 restaurants and 600,000 retail outlets. Shiji is committed to connecting the global business of hospitality. We provide an integrated suite of technological solutions that empower hotel, retail, food, and entertainment companies to better connect with their guests.

**WHAT YOU’LL DO**
- Develop and implement a comprehensive marketing plan for the APAC region, aligning with global marketing objectives and local market needs.
- Identify market trends, customer insights, and competitive landscape to tailor strategies that resonate with regional audiences.
- Craft compelling value propositions and key messaging for Shiji PMS, POS, and ReviewPro.
- Work closely with product teams to create and localize marketing materials, including brochures, case studies, videos, and presentations.
- Work closely with the sales team to review the leads’ quality, status and ensure they are equipped with the latest product information and marketing assets
- Regularly review regional ABM campaign performance through data analysis and A/B testing, ensuring high ROI.
- Collaborate with the global marketing team to ensure brand consistency and share best practices.
- Work with external agencies, media partners, and local influencers to amplify Shiji’s presence in the region.
- Coordinate Shiji’s participation in industry events, trade shows, and conferences within the APAC region.
- Organize webinars, customer workshops, and partner events to engage prospects and existing customers.

**Qualifications**
- 5+ years of experience in marketing, preferably in the hospitality technology or SaaS industry.
- A Bachelor's degree in Business, Sales & Marketing, or a related field.
- Strong understanding of the APAC markets, including cultural nuances and business practices.
- Excellent business communication skills in English. Additional language is a plus.
- Proven expertise in product marketing, digital campaigns, and event management.
- Creative thinker with strong project management skills and attention to detail.
- Availability to travel when required

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