Manager, Integrated Marketing
4 days ago
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.
Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).
The opportunity:
Manager, Integrated Marketing
Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time. We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and drive traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise and selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways to remind beauty lovers why Sephora is extra-ordinary and cement our place as an authentic beauty expert.
As a Manager, Integrated Marketing, you will be responsible for developing and delivering a focused and optimized integrated marketing strategy across all Sephora marketing levers and touchpoints that is in alignment with business goals and the marketing objectives.
Reporting to the Director, Integrated Marketing, you will lead efforts across key pillars of Marketing: CRM Analytics & Loyalty, Brand Partner Marketing, Online/offline (Retail) experience & events, Social & Communication, Creative, as well as external partnerships (media marketing).
You will shine here if you enjoy...
Having Marketing Calendar Leadership – helping to develop and reinforce our branding strategy through the mastery of one optimized marketing (Priority Push) calendar across the region
Delivering on-time aligned regional toolkits per Priority Push
Being the custodian of our unique Sephora brand codes and expressions through toolkit development
Championing our customers – always presenting our Priority Push narrative and experience through the lens of our customers
Toolkit amplification across key functions (aligning and carrying through Priority Push concepts from idea to brief to tabletop) Employing a strategic approach to process; organize and divvy up work effectively
Sourcing relevant partners (media / partnerships / vendors / trend forecasting) to support Priority Push toolkit development and delivery
Preparing Trello cards (a work management tool) to brief cross-functional teams for timely delivery
Leading reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Integrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations (including In-store Services / Training / Omni Innovations), Store Design, UXUI, Mobile App, Paid Marketing), In country teams (Marketing leads) and Stratcom/GMs
Innovating new ways to improve and test new ideas / execution through key learnings across markets
Having an up-to-date awareness of emerging beauty and technology trends
Demonstrating our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative
We would love to hear from you if you are/have...
At least 7-8 years of professional experience in the retail industry, ideally in retail or in environments with many brands
Degree in Business or a related field is preferred
Ability to both think big picture and be a visionary / idea generator – leading program vision and planning while also getting involved in the details of program execution
Experience managing and working within an allocated budget
Experience working with cross-functional partners or clients to meet their business needs
Ability to organize and manage multiple detail-oriented projects and meet deadlines
Willingness to approach projects with a can-do attitude and create processes where there isn’t one
Proficiency in Word, Excel, and PowerPoint
International exposure
Ability to align the team in the mission and vision
An understanding of the importance of team culture and dynamics
While at Sephora, you’ll enjoy...
The people.
You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
The learning.
We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
The culture.
As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty.
You can
unleash your creativity,
because we’ve got disruptive spirit. You can
learn and evolve,
because we empower you to be your best. You can
be yourself,
because you are what sets us apart.
This, is the future of beauty. Reimagine your future, at Sephora.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
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