Integrated Marketing Manager

3 days ago

Singapore Dow Jones AER Company, Inc Full time

Manager, Integrated Marketing INTERNATIONAL Singapore - The Wall Street Journal
The international Integrated Marketing team leads the process of answering all pre-sale proposal responses outside of the US - ensuring that our competitive proposals not only showcase strong strategic and creative ideas but their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners.
Based in the Singapore office and reporting to the Head of Integrated Marketing APAC, the Integrated Marketing Manager will bring together the right people and resources from across different teams and time zones, provide an understanding of the client goals and sectors, and steer successful pre-sale processes through effective collaborative time management.
Overseeing RFP responses from end to end with a focus on the APAC and the Middle East regions, you will start with 'what is the problem we're solving?' to 'how are we going to report success?’ in a dynamic, deadline-driven environment with a collaborative international team across multiple sectors.
Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising, branded content and event programs.
Core Responsibilities:
Daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms.
Formulate creative marketing strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks.
Regularly collaborate across teams in other time zones and disciplines such as our content creation teams, media planning, campaign performance and events.
Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products, creative capabilities and events.
Use research and data to share insights and support value propositions for client pitches and proposals.
Develop, write and adapt marketing materials for regional iterations of The Wall Street Journal & Barron's Group products, audience narratives and commentary on the current climate across different markets and sectors.
Skills & Interests:
High level of organization and attention to detail.
An effective and concise communicator including speaking and writing skills, while also being comfortable reading data and media plans.
Excellent report writing, Google Suite (Sheets, Slides, etc.) and numeracy skills.
Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment.
Curiosity for constant learning and the international news/media landscape.
Strong interpersonal skills and ability to be an effective team member in-person and virtually with a required in-region 3-day office attendance.
Qualifications:
B.A. or B.S., minimum 5 years of cross-platform marketing experience, preferably within news media and/or advertising environment.
A foundational understanding of an ad sales, planning, and account management environment.
Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with B2B, Tech and/or FDI experience a plus.
Experience translating product marketing materials into compelling proposals customized to individual client goals and strategy.
Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment.
Ability to manage multiple projects simultaneously in a deadline-driven atmosphere.
APAC Benefits:
Comprehensive Insurance & Retirement plans.
Paid Time Off and Leaves.
Education Benefits.
Family Care Benefits.
Career Growth Programs.
Access to Dow Jones Products.
Employee Referral Program.
Employee Well-being Support & Fitness Programs.
Reasonable accommodation:
Dow Jones is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.
Business Area:
Dow Jones - Media Sales
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead.
Req ID:
44609
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