director, integrated marketing
3 weeks ago
About You
We are looking for an experienced client services professional, strategic industry experts, practice/service lead and a driver of the agency's success to join our team as a Director. You would be responsible for long-term business goals around client satisfaction, growth, profitability, and service development. You consider market shifts and industry profiling to drive these goals. You support the Managing Consultant in agency-wide efforts on specific service pillars and new business, representing the agency both internally and externally.
You are a key driver of talent development within the business through training & development and aligning with business operations requirements. You own and cultivate a supportive mindset that helps the agency deliver the best work for the best clients by the best people.
What You Do
As a Director at Archetype, you play a pivotal role in driving the agency's success through strategic client partnerships, business development, and talent growth. Your expertise and leadership skills make you a trusted advisor to both clients and colleagues.
● Originate, plan, and implement initiatives that impact new business development, profitability, talent, service and process development, client and employee satisfaction, marketing, and agency profile.
● Drive strategic client partnerships and growth, leveraging your personal network for lead generation.
● Actively lead discussions and contribute to local and regional initiatives that support the agency's transformation and growth.
● Take responsibility for overall client health, growth, retention, and profitability. You act as the escalation point for senior client stakeholders and solve issues promptly.
● Focus on planning and executing a strategic growth pillar particularly in Content Strategy, new business and integrated marketing action plan.
● Assess the capability of the existing team to deliver on new client mandates. You bring in contract or freelance specialists if needed and discuss with management.
● Collaborate with other account leads to identify incremental opportunities for projects and campaigns, leveraging current client relationships to cross-sell or deepen the digital service offering.
● Build a phased learning plan to support team growth and complement the digital marketing service pillars.
● Identify issues or gaps and recommend necessary solutions, strategic investments, structural changes, upskilling/reskilling, or implementation plans. You lead or work with the team to drive implementation.
What You Offer
● You bring a minimum of 10-15 years of experience in integrated marketing and strategic partnerships
● Demonstrated ability to support and execute communication strategies across various media channels.
● Thrive in a fast-paced environment and manage multiple projects simultaneously.
● Excellent written and verbal communication skills, with a strong command of the English language.
● Possess strong attention to detail and organizational skills.
● Proven track record of building and maintaining positive client relationships.
● Work effectively both independently and as part of a team.You have enthusiasm for learning and staying updated on industry trends and best practices.
Tell employers what skills you haveAccount Management
Strategic Planning
Strong Attention To Detail
Solutioning
Content Strategy
Integrated Marketing
Consulting
Team Player
Business Development
Strategic Partnerships
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