Integrated Strategy Director

Roles & Responsibilities

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

Job Title: Integrated Strategy Director

The Team

• Welcome to your exclusive Invitation to the Never Before.
• We are dentsu APAC; creative problem solvers.
• We are a team of similarly minded individuals who come from diverse backgrounds. We are a
• t-shaped team with each of us having a core competency in Creative, CX and Media. At the same time, we are also lateral thinkers enabling us to move horizontally between the core competencies.
• We craft future facing Never Before solutions that are fit for purpose, bespoke and deliberate in how they balance the right mix of Creative, Media and CX to help brands unlock transformative growth.
• We follow the dentsu way. Our problem-solving approach is intentional. We interrogate briefs until the problem confesses. We sharpen our insight until it pierces through the ordinary to reveal hidden, underlying truths. We apply the power of creativity to develop expansive ideas that penetrate culture and impact behavioural change.
• Our solutions are purposely designed to create beautiful simplicity that brings complexity to its knees. Simplicity allows us to implement and scale fast.
• We are advocates on behalf of our ‘consumers’, ‘customers’ and wider society. Our solutions are deliberately built from a people perspective outward. This helps us maximise the connectivity between people and the brands that serve them. It also inspires us to create the types of experiences that people want to have with brands, not the other way around. People centricity brings clarity. We fight against looking at the world through the brand lens. That’s myopic and reductive. We also fight for connectivity ensuring that our solutions have no dead ends. As a result our solutions intentionally deliver emotional value exchanges that stretch beyond product utility.

More broadly this is who we are:

• We are influencers who have deep experience in our specialisms.
• We are creators who have a problem solving and imaginative mindset.
• We are collaborators who partner with curiosity and passion.
• We are orchestrators who connect the dots to join things up.
• We are nurturers who are emotionally intelligent.
• We live ‘our why’ because we love what we do.

Key Responsibilities

• When you know what you believe, you know how to behave. How you behave tells people who you are.
• We work with some of the best. We work with a brilliant range of clients. Each has their unique set of challenges that we turn into opportunities.
• As a solutions team we work horizontally and vertically with our client teams (Integrated Client Leads). Through our Key Account Planning (KAP) process we audit our client challenges and spot opportunities to help them succeed. These opportunities become the basis for our Solutions. They are built specifically to address the client growth opportunity and designed to generate revenue for dentsu.
• In 2024 our Solutions will mainly focus on growing revenue from our existing clients however new business is an always on pipeline that also requires input from us.
• Media is our biggest practice, so your job as the Integrated Strategy Director is Media-first; you will work with client and strategy teams to identify opportunities for Media excellence and innovation that grow our client's business and our own.
• These opportunities will expand beyond the traditional aspects of Media, and harness Entertainment, Gaming, Sports, Creative, and CXM to drive growth. You will be responsible for defining the blend of capabilities required to unlock the opportunity, sell this in to clients, and lead the teams responsible for developing and implementing. To achieve this, you need to have a strong understanding of Media but also embrace horizontality that is drawn from your expertise in Communications Strategy, and knowledge of the value that every team can provide in delivering that strategy.
• Beyond embracing Radical Collaboration across capabilities, you will also do so across geographies; we are not a regional team of arm-chair consultants, we support our markets by rolling up our sleeves and deeply engaging with their challenges and opportunities. You will be expected to rapidly simplify the complex, provide clear direction, and guide our markets step-by-step as they develop solutions.
• Finally, we embrace the notion of positive friction; Media is the conduit between Brands and People, so we must collaborate with other agencies in developing communications and experiences that delight People. You will be expected to remain firm in your convictions during collaboration whilst identifying ways to provide value to competitive agencies.
• Often our Solutions are crafted from our existing best in class suite of dentsu products. We have a portfolio of 10 key products that are built to address specific creative, CX and media opportunities. Sometimes the products span all three service lines such as dashboarding, insight and analytic products. Sometimes we partner externally and sometimes we innovate new products. Each of the products have a clear growth proposition with a clear description of the benefit, the revenue potential, and a clear RACI. They are also mapped to the dentsu way of working.
• We care about our talent. As a team we are nurturers who care about our culture and always have an eye on who we will eventually hand the baton to in the future. As a senior member of the Strategy community, your role will include developing the strategic capabilities of our Media colleagues (Strategists, Planners, and Client teams) to elevate the quality of work we deliver.

Qualifications

• Extensive experience in planning and strategy working in a marketing agency.
• Experience in integrated strategy across media, creative, connections planning, communications strategy, brand and digital.
• Experience working in a marketing pitch team and proven record of winning these pitches.

Our dentsu values

We have 8 ways we Never Before and hire against them. 1. We Dream Loud, 2. We Inspire Change, 3. We Team Without Limits, 4. We all Lead, 5. We Make It Real, 6. We Climb High, 7. We Choose Excitement, 8. We Are A Force For Good.

Tell employers what skills you have

CRM
Market Research
Communications Strategy
marketing communications strategy
Media Strategy
Advertising
Social Media
Brand Strategy
Creative Strategy
Strategy
Online Marketing
Media Strategy Development
Digital Marketing
Google Ads
comms strategy
Facebook
Google Analytics
SEO

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