General Manager

Job Summary: We are seeking a strategic, hands-on F&B General Manager to oversee and grow a portfolio of diverse F&B concepts including a cocktail bar, dessert shop (ice cream/snacks), juice/beverage outlets, and a hotel restaurant-style operation. This high-impact leadership role combines Operations, Sales & Marketing, and Revenue Management, along with team leadership, brand building, and business development. The ideal candidate is experienced in managing different food & beverage formats, driving revenue, and leading multi-functional teams in a fast-paced environment. Job Responsibilities: Operations Management Oversee daily operations across multiple F&B brands (FOH & BOH) Ensure consistency in service standards, food quality, hygiene, and safety (SFA, NEA, etc.) Develop brand-specific SOPs to maintain efficiency and identity Coordinate logistics, procurement, and inventory systems across outlets Manage manpower planning, scheduling, and operations troubleshooting Sales & Marketing Drive sales growth through strategic partnerships, events, and corporate accounts Identify opportunities for brand expansion (new outlets, franchises, cross-collaborations) Develop brand-specific marketing plans, pricing strategies, and promotions Analyse trends and competitor data to optimize offerings and concept viability Support digital strategy and presence via online platforms, delivery apps, and social media Revenue Management & Financial Oversight Prepare and monitor P&L statements for each concept/outlet Control food & beverage costs, labour costs, and operational expenses Negotiate and review supplier agreements to maximize value Set and monitor sales targets, optimize pricing, and ROI for marketing campaigns Lead budgeting, forecasting, and strategic financial planning Team Leadership & Development Lead and mentor outlet managers, kitchen leads, and service teams Design and implement training programs aligned with brand identity and customer service goals Conduct regular performance reviews, KPI tracking, and team-building sessions Champion a culture of accountability, innovation, and guest satisfaction Job Requirements: Minimum 5–8 years of F&B management experience, with at least 3 years in a multi-outlet or multi-concept environment Proven track record in driving revenue and managing full P&L responsibility Strong understanding of Operations, Sales & Marketing, and Revenue Management Experience with new outlet setup and launch is an advantage Strong understanding of Singapore F&B regulations and licensing Excellent leadership, communication, and problem-solving skills Passion for food trends, service innovation, and customer experience Able to travel between outlets and work on weekends/public holidays as needed Bonus Attributes: Familiar with POS, inventory, and workforce management systems (e.g., Revel, Toast, ZealPOS, etc.) Experience with cloud kitchens, catering models, or hotel-style operations Knowledge of beverage program management (cocktails, juices, specialty drinks) Additional Information: Applicants who possess relevant experience for the above responsibilities are most welcome to apply. If you do not possess the above experience, your application will still be considered on individual merits and you may be contacted for other opportunities. By submitting your personal data and/or resume, you give consent to collection, use, and disclosure of your personal data and/or resume by the company for the purpose of processing and administration relating to this job application. We regret to inform that only shortlisted candidates will be notified.