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Senior Marketing CRM Specialist, SG

1 week ago

Singapore Trip.com Full time

Regular Singapore International Business Other Job ID:5445
Update 2025-01-21
Job Description
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
Introduction
Trip.com is a leading global travel service provider, committed to delivering exceptional travel experiences to millions of customers worldwide. We're looking for a dynamic Social Media & CRM Specialist to drive our digital engagement and customer relationship strategies in Singapore.
We are seeking a creative and data-driven Social Media & CRM Specialist to develop and execute compelling digital marketing strategies that enhance customer engagement and drive business growth. The ideal candidate will have a strong understanding of social media platforms and CRM best practices, with the ability to analyze data and optimize performance.
In this Role, you’ll get to:
CRM Management:
Design and implement targeted CRM campaigns across email newsletters and app push notifications to drive customer retention and cross-selling opportunities.
Monitor and optimize key CRM metrics including open rates, click-through rates, and conversion rates.
Conduct competitive analysis of CRM strategies and recommend improvements.
Segment customer databases to ensure targeted and personalized communication.
Social Media Management:
Develop and manage content strategies across multiple platforms including TikTok, Facebook, Instagram, and Little Red Book.
Foster community engagement through active management of Telegram and Instagram Group Chats.
Create and curate engaging content that resonates with our target audience.
Stay current with social media trends and implement innovative strategies to maintain brand relevance.
Track and analyze social media metrics to optimize performance and reach.
What you'll Need to Succeed:
Bachelor's degree in Marketing, Communications, or related field.
3 – 5 years of experience in social media management and CRM.
Proven track record of growing social media engagement and following.
Strong analytical skills with experience in data-driven decision making.
Excellent written and verbal communication skills in English.
Knowledge of social media management tools and CRM platforms.
Experience with email marketing platforms and automation tools.
Creative mindset with strong attention to detail.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made.
What’s more?
Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
Internal transfer is encouraged, and global job rotation program enables you to pursue a global career path and make a global impact.
We provide learning opportunities to further your career in areas of leadership capability, soft skill, and professional expertise.
We encourage flexible work arrangements.
Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
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