Senior Marketing Strategist

6 days ago


Singapore Dr. Ing. H.c. F. Porsche AG Full time
Key Responsibilities

The Senior Specialist/Manager Marketing Performance will be responsible for:

Managing and developing the Marketing Performance function to measure and enhance the effectiveness of all marketing activities along the funnel.

Defining and supporting the setup of omni-channel programs and activations designed to convert, retain, and grow existing and new strategic customer groups.

Governing the CRM and other related systems, including their roll-out, user training, and maintenance to enable a data-driven management of the marketing and sales funnel.

Reviewing industry best practices and using customer insights and analytics to identify organisation-wide improvement opportunities and presenting these to management.

Working efficiently with all stakeholders along the value chain (e.g. Marketing, CRM, and Sales) to ensure a common and output-oriented approach across functions and markets.



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