Senior Marketing Specialist

5 days ago


Singapore Kepler Search Full time

Direct message the job poster from Kepler Search
Managing Director at Kepler Search | Finding stars for tomorrow's industries
Kepler Search is a leading executive search firm specializing in commodity trading (energy, agribusiness, metals), data centers, and private equity & investments. We connect top-tier talent with exceptional opportunities, and we are looking for a dynamic and experienced Senior Marketing Specialist to elevate our brand presence and drive lead generation in the competitive headhunting industry.
About the Role:
As our
Senior Marketing Specialist , you will be a versatile marketing generalist with strong ownership over the company’s marketing strategy. This role demands proactiveness, as you will be empowered to determine, build, and execute key initiatives across content marketing, SEO, PR, and LinkedIn social selling. You will play a pivotal role in shaping and executing how we drive brand awareness, generate high-quality leads, and support our sales consultants. This is a hands-on position offering the opportunity to directly influence the direction of the marketing efforts and contribute to the overall success of the business.
Responsibilities:
Marketing Strategy & Execution : Take full ownership of developing and executing a comprehensive marketing plan that includes content creation, LinkedIn engagement, SEO, media outreach, events, email marketing, and paid media campaigns.
Content Marketing & Lead Generation : Create high-quality lead magnets, articles, and other content to attract and engage ideal client profiles. Take the initiative to continuously identify opportunities to optimize conversion rates and drive lead generation.
Search Engine Optimization : Use SEO tools (e.g., Ahrefs, SEMrush) to improve organic search rankings. Implement on-page, off-page, and technical SEO strategies, including acquiring backlinks from high-authority sites.
LinkedIn Social Selling : Leverage LinkedIn as a key platform. Optimize company and consultant LinkedIn profiles, assist sales consultants in crafting compelling InMail outreach messages, and develop engaging posts. Share best practices with the team to enhance LinkedIn engagement.
Public Relations : Develop and execute PR strategies, including press releases and media outreach, to increase brand visibility and secure media coverage.
Marketing Automation & CRM : Use HubSpot Marketing Hub to set up forms, create simple workflows (e.g., ebook downloads), and manage email marketing campaigns. Demonstrate a strong understanding of CRM applications for business growth.
Website Management : Manage and update the company website using WordPress CMS (including themes and plugins). Implement Google Tag Manager and ensure proper SEO optimization (meta tags, alt text, H1 tags, etc.).
Analytics & Reporting : Set up and monitor tracking using tools like LinkedIn Insights and Google Analytics. Analyze data and provide regular reports on marketing performance with data-driven recommendations.
Sales Support : Collaborate with the sales team to produce compelling sales decks, corporate brochures, and other marketing materials.
Nice-to-Haves:
Experience with paid media, specifically Google Search Ads and LinkedIn Advertising
Experience with co-brand partnerships, event management or KOL (Key Opinion Leader) marketing
Understanding of our sectors (commodities, digital infrastructure, recruitment)
Experience in conducting surveys for marketing or media outreach purposes
Photo and video editing skills
Qualifications:
Minimum of 3 years of B2B marketing experience
Proven track record in content marketing, SEO, PR, and LinkedIn social selling
Experience with marketing automation and CRM systems (HubSpot preferred)
Proficiency in SEO tools (e.g., Ahrefs, SEMrush)
Experience with WordPress and Google Tag Manager
Excellent written and verbal communication skills
Graphic design skills (Canva, Adobe Photoshop, or other design tools)
Strong ability to mentor team members and guide sales consultants
Experience in senior stakeholder management
Highly organized and detail-oriented
A passion for marketing and a desire to learn and grow
EA Licence no. 18S9419 | EA Personnel no. R1880293
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries: Professional Services and Staffing and Recruiting
#J-18808-Ljbffr



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