Medical brand manager

4 weeks ago

Singapore Abbott Laboratories Full time

SCIENCE-BASED NUTRITION TO MAKE EVERY STAGE OF LIFE A HEALTHY ONE At Abbott, we understand that proper nutrition is the foundation for living the best and fullest life possible. That’s why we develop science-based nutrition products for people of all ages. Abbott develops products that help babies and children grow, keep bodies strong and active, and support the unique nutrition needs of people with chronic illnesses – to make every stage of life a healthy one. MAIN RESPONSIBILITIES Perform a range of activities to effectively market assigned products, such as overseeing product development and design localization, setting prices, launching new products, overseeing execution of consumer and trade campaigns (ATL and BTL), and monitoring sales and market share performance. Well-versed in CRM and Digital to monitor, analyze, and evaluate/identify market/consumer opportunities for the product portfolio. Develop and participate in the development of marketing objectives, strategies, and ensure their execution on the assigned product. Work closely with cross-functional teams (ethical sales, medical, regulatory, trade marketing, SFE/training, market research, finance, logistics, and external agencies or related area teams) to ensure timely execution of marketing initiatives and monitor related KPIs. Prepare monthly sales forecasts and quarterly marketing budgets, monitor sales volume, revenues, and costs against forecasts, and adapt plans to improve the sales and market share performance of the product. Support product training and develop detailing pieces to support consumer and trade sales teams in delivering key product messages to target audiences. Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product features that need to be changed to meet customer needs, and liaise with other areas of the organization to implement these changes. Understanding the ethical role in driving market potential is an added advantage. Ensure compliance with the Abbott Code of Ethics. QUALIFICATIONS & REQUIREMENTS University degree in Business/Marketing Management, Mass Communication, Nutrition/Dietetics, or related Science background. Additional qualification (e.g., MBA in marketing or business management) will be an added advantage. Minimum 3-5 years’ professional working experience in nutrition or medical/OTC consumer marketing in healthcare or FMCGs environment (with pharmacy as a key channel). Experience in ethical/HCP marketing is an added advantage. Able to multi-task and operate in a regulated environment (both external & internal). Excellent in English, both written and oral. Good working knowledge of Bahasa Malaysia and Mandarin. #J-18808-Ljbffr

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