Strategy & Planning Specialist - Online Marketing (Monee), Regional Brand & Growth Marketing

2 weeks ago

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Strategy & Planning Specialist - Online Marketing (Monee), Regional Brand & Growth Marketing We are looking for a passionate and data-driven digital marketer to develop and execute Monee's full-funnel online marketing strategy across key product lines, including ShopeeLoan, ShopeePay, ShopeePayLater, and SeaBank. This role offers an exciting opportunity to drive regional growth by planning and optimizing digital marketing initiatives, collaborating with cross-functional teams, and developing innovative strategies to maximize business impact. If you thrive in a dynamic environment, have a passion for performance marketing, and enjoy working at the intersection of strategy and execution, we'd love to hear from you. Job Description Understand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations Collaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market's different needs and cultures by deep-diving into the marketing campaigns Monitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancements Collaborate with

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