Regional Brand

1 week ago

Singapore Shopee Full time

DepartmentMarketing- LevelEntry Level- LocationSingaporeThe Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
- Collaborate with internal and external teams to deliver campaign goals through a wide range of media partners including ad networks, OEMs, affiliates, DSPs, etc.
- Have complete ownership of the measurement, creative, and data approach to drive efficient campaign strategies through partners.
- Align with various internal teams including Account Managers, Adtech/Martech, and Creative teams in campaign planning to deliver branding/performance goals during big sales.
- Manage partner relationships, and act as a daily point of contact to manage and resolve partner queries on various topics covering creative, tracking, and internal documentation such as financial entries/billing.
- Proactively discuss and lead campaign performance decisions within the team and partners to drive cost efficiency.
- Manage and deliver high-quality reporting and data tracking for internal/external sharing.
- Drive market analysis to explore new partnership opportunities to achieve constant growth.
- Assist stakeholders with the strategic decisions of recent market/industry trends.

**Requirements**:

- Bachelor's degree in business administration, business analytics, or other quantitative majors is required.
- Digital marketing experience in planning/buying
- Understand market and digital landscape requirements to develop a successful communication strategy.
- Understanding of mobile tracking solutions and ad frauds.
- Excellent communication skills with the ability to articulate clearly in written and spoken English.
- Passion for performance marketing and experience in a start-up environment is desired.
- Outstanding analytical skills with the ability to deliver data-driven results.
- Ecommerce experience is a plus.

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