Online Marketing Specialist, Regional Brand

2 weeks ago

Singapore Shopee Full time

Department Marketing
- LevelEntry Level
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- Our Online Marketing team at Shopee and Monee drives growth through impactful digital campaigns and data-driven insights. We cover Account Management, Partnerships, and Strategy & Planning, working closely with local and regional teams to deliver full-funnel marketing initiatives.
- Note: Your final placement will be dependent on your knowledge, skills and experience after the team’s evaluation._
- Assist in designing, planning, and managing online marketing campaigns across various digital platforms
- Track and analyse campaign performance to identify areas for improvement and recommend data-driven optimisations
- Work closely with local and regional marketing teams to deliver full-funnel marketing campaigns
- Collaborate with analytics teams to understand campaign measurement, tracking, and attribution
- Explore new ways of engaging customers through testing and refining marketing initiatives
- Maintain strong working relationships with a wide range of media partners, aligning on deliverables, testing plans, and innovation initiatives
- Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead
- Stay updated on the latest digital marketing trends and practices

**Requirements**:

- Bachelor’s degree in business, marketing, analytics, or other relevant quantitative fields
- Strong analytical skills and proficiency in Excel
- Interest or basic knowledge in digital marketing platforms (Social, Google & TikTok etc.) and marketing strategies (user acquisition, brand awareness, etc)
- Ability to analyse data and communicate insights in a clear and structured manner
- Good teamwork and stakeholder management skills
- Self-motivated, detail-oriented, and able to handle multiple tasks in a dynamic environment
- Prior internship or project experience in online marketing is a plus

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