Regional Brand
3 days ago
DepartmentMarketing- LevelEntry Level- LocationSingaporeThe Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
- Collaborate with teams to deliver a full-funnel marketing campaign
- Be an expert on online channels and digital marketing.
- Design, plan, execute and monitor both always-on and promotional online campaigns across Facebook and Google channels.
- Drive market leading ROI and analyses the optimum mix of digital to achieve the KPIs though data-driven recommendations.
- Work with the Analytics team to understand tracking and attribution in order to accurately measure the importance and effects of digital campaigns.
- Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives.
**Requirements**:
- Bachelor's degree with solid hands-on full-time or internship experience in performance marketing.
- Good understanding of internet advertising technologies, and the tracking and attribution model.
- Ability to articulate thoughts and ideas in a clear and succinct manner
- Ability to analyse data and derive insights that guides key business decisions
- Ability to pay attention to details and manage multiple projects simultaneously
- Ability to thrive in a dynamic and collaborative work environment
- Experience in Mobile App user acquisition is a plus.
- Passion for advertising and performance marketing, and experience with ecommerce is desired.
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