Regional Brand Manager

3 days ago

Singapore W.L. GORE & ASSOCIATES (PACIFIC) PTE LTD Full time $120,000 - $180,000 per year

We are looking for a Regional Brand Manager to join our Asia Pacific Marketing Team in Singapore who will contribute as a key member of the Emerging Asia Business Team through your subject matter expertise for the ASEAN and India vascular markets, partner with regional sales leadership to be responsible for both upstream and commercial marketing activity in primary markets e.g. India, Thailand, Singapore, Malaysia, etc..

This role will be located in our facility in Singapore.

  • Drive regional market and customer assessment, uncover market and competitive insights for segmentation, targeting, positioning, launching, messaging, and inform to implementation of global strategy in region

  • Define and execute regional marketing strategy to capture market opportunities and deliver profitable growth (e.g. identify product growth and expansion opportunities)

  • Own regional product lifecycle management efforts to include demand plans, field actions, pricing review processes, eNumeration needs, etc.

  • Responsible for regional product launch including readiness review, sales & channel training, adaptation of global promotional materials, launch metrics and reporting, and drive collaborative efforts on product training, market access, etc.

  • Develop and execute regional commercial marketing plans in partnership with Sales and Functional Marketing for focused disease areas and prioritized products

  • Develop and lead customer facing educational event and promotional activities in collaboration with Sales and Functional Marketing, and understand compliance and regional regulatory constraints and nuances

  • Develop and execute the customer engagement & development plan for the region in collaboration with Sales

  • Build the Gore brand through product(s) branding initiatives

  • Develop value proposition, aligned with our product concepts and economic value claims, and execute effective communication to targeted customer segments in focused markets in region

  • Develop and monitor KPIs and respective metrics to measure ROI and marketing effectiveness and act upon the results

MBA or advanced degree is preferred.

Prior experience in the endovascular intervention category is a plus.

Experience of measuring ROI for marketing investments is a plus.

One or more ASEAN local language capability is a plus.

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