Regional Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group\'s integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. Why Join Us At LUXASIA, we believe there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?Position Purpose Regional Brand Manager (MY & SG) is responsible to drive brand growth, visibility, and equity for a premium Mother & Baby brand in Malaysia and Singapore by developing and executing strategic brand plans, managing product portfolios and key retailer relationships, delivering consistent brand experiences across all customer touchpoints. The role requires strong cross-functional ownership & coordination with sales, retail, digital, and distributor teams to ensure brand alignment and commercial success in both markets. Main Roles and Responsibilities Business Strategy & Leadership Lead the Hair & Lifestyle division with a clear vision and strategic roadmap aligned with company goals. Brand Strategy & Planning Develop and execute annual brand marketing plans aligned with global guidelines and local market needs. Localize global brand strategies to ensure relevance in Malaysia and Singapore. Conduct market and competitor analysis to identify opportunities, threats, and white space. Product Portfolio & Go-to-Market Manage product launches from planning to execution, ensuring timely delivery and alignment across channels. Work closely with sales teams and retailers (online and offline) to develop GTM strategies for new products. Monitor product performance and recommend actions (pricing, promotion, phase-out) as needed. Marketing Campaigns & Content Development Plan and execute 360° marketing campaigns including digital, in-store, PR, and social. Develop localized assets in line with brand identity (key visuals, POSM & Video). Coordinate with global teams for approvals and guidance on brand messaging. Manage the social media platforms for the brand with locally relevant content (calendar and content planning). Digital & E-commerce Activation Collaborate with e-commerce teams and digital partners to enhance brand presence on platforms such as Lazada, Shopee, and D2C sites. Optimize digital campaigns for awareness, engagement, and conversion. Oversee influencer and KOL activations tailored to parenting and premium lifestyle audiences. Retail & Trade Marketing Ensure consistent brand presence in-store (modern trade, baby boutiques, department stores, ecommerce). Plan retail campaigns, VM, and brand training for frontliners and partner staff. Optimize assortment strategy by retailer and seasons. Responsible for the B2B initiatives as the brand expert and P&L owner in market (baby fairs, trade fairs, institutional sales). Support key