Global Head of Membership

18 hours ago

Singapore 67 PALL MALL SINGAPORE LTD. Full time

Department:
Global Leadership Team
Reporting to:
Global Commercial Director
Responsible for:
Global Membership Strategy and Execution
Global alignment on Membership management and SOPs
Regional and Local Membership Teams
Global Member Journey & Experiences
Global Reporting
Global Team hires
KEY RESPONSIBILITIES
Strategic Leadership & Operations
Design and execute a
global membership roadmap , in line with business objectives.
Lead regional Heads of Membership, ensuring best practices are shared and implemented.
Partner with leadership teams in each club to align local initiatives with global standards.
Act as brand guardian and thought leader for all membership-related initiatives globally.
Develop reporting structures and analytics dashboards to measure success and member engagement.
Acquisition & Engagement
Oversee and drive innovative global acquisition strategies, leveraging digital tools, events, referrals, and partnerships.
Work with the Events, Marketing, and Comms teams to create and curate
globally-aligned events that resonate with diverse markets.
Lead cross-regional campaigns to encourage club-to-club visits, referrals, and global community building.
Develop member lifecycle journeys tailored to both regional preferences and global brand standards.
Member Experience & Retention
Champion a
member-first culture
across all clubs and teams.
Ensure the delivery of seamless, luxury experiences — from onboarding to everyday interactions.
Create global feedback mechanisms to understand needs and adapt offerings accordingly.
Oversee development of high-end lifestyle experiences, exclusive wine trips, and VIP programming.
Technology & Systems Integration
Spearhead implementation of an
integrated global membership systems , onboarding tools, and data systems.
Partner with IT and Digital Product teams to enhance UX and backend efficiency.
Use insights and analytics to personalise experiences, improve retention, and drive sales.
People Leadership & Development
Build, inspire and develop a high-performing global membership team.
Lead recruitment, training, appraisals, and professional development of team members.
Promote internal collaboration and mobility to foster shared learning and growth.
Brand, Partnerships & Representation
Represent 67 Pall Mall at global events, tastings, launches, and industry functions.
Forge strategic alliances with luxury, travel, hospitality, and wine brands to enhance member value.
Act as ambassador for the 67 Pall Mall culture and ethos in all markets.
KEY SKILLS & QUALITIES
Minimum of 5 years' experience working with an international private members' luxury wine club.
Strategic thinker with deep operational knowledge and commercial acumen
Strong understanding of luxury or private membership models
Excellent interpersonal and communication skills
International leadership experience across cultures and teams
Tech-savvy with experience in CRM, data analytics, and systems implementation
High emotional intelligence and a genuine love of hospitality
Ability to travel frequently and work across time zones
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