Global Head of Membership

13 hours ago

Singapore 67 PALL MALL SINGAPORE LTD. Full time

Department: Global Leadership TeamReporting to: Global Commercial DirectorResponsible for: Global Membership Strategy and Execution Global alignment on Membership management and SOPs Regional and Local Membership Teams Global Member Journey & Experiences Global Reporting Global Team hires KEY RESPONSIBILITIES Strategic Leadership & Operations Design and execute a global membership roadmap , in line with business objectives. Lead regional Heads of Membership, ensuring best practices are shared and implemented. Partner with leadership teams in each club to align local initiatives with global standards. Act as brand guardian and thought leader for all membership-related initiatives globally. Develop reporting structures and analytics dashboards to measure success and member engagement. Acquisition & Engagement Oversee and drive innovative global acquisition strategies, leveraging digital tools, events, referrals, and partnerships. Work with the Events, Marketing, and Comms teams to create and curate globally-aligned events that resonate with diverse markets. Lead cross-regional campaigns to encourage club-to-club visits, referrals, and global community building. Develop member lifecycle journeys tailored to both regional preferences and global brand standards. Member Experience & Retention Champion a member-first culture across all clubs and teams. Ensure the delivery of seamless, luxury experiences — from onboarding to everyday interactions. Create global feedback mechanisms to understand needs and adapt offerings accordingly. Oversee development of high-end lifestyle experiences, exclusive wine trips, and VIP programming. Technology & Systems Integration Spearhead implementation of an integrated global membership systems , onboarding tools, and data systems. Partner with IT and Digital Product teams to enhance UX and backend efficiency. Use insights and analytics to personalise experiences, improve retention, and drive sales. People Leadership & Development Build, inspire and develop a high-performing global membership team. Lead recruitment, training, appraisals, and professional development of team members. Promote internal collaboration and mobility to foster shared learning and growth. Brand, Partnerships & Representation Represent 67 Pall Mall at global events, tastings, launches, and industry functions. Forge strategic alliances with luxury, travel, hospitality, and wine brands to enhance member value. Act as ambassador for the 67 Pall Mall culture and ethos in all markets. KEY SKILLS & QUALITIES Minimum of 5 years' experience working with an international private members' luxury wine club. Strategic thinker with deep operational knowledge and commercial acumen Strong understanding of luxury or private membership models Excellent interpersonal and communication skills International leadership experience across cultures and teams Tech-savvy with experience in CRM, data analytics, and systems implementation High emotional intelligence and a genuine love of hospitality Ability to travel frequently and work across time zones #J-18808-Ljbffr

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