Brand Operations Specialist

Responsibilities Brand Governance & Standardization: Develop, implement, and enforce brand guidelines, standards, and best practices across all departments and external partners globally. Create and manage a centralized digital asset management (DAM) system for all brand assets (logos, imagery, templates, tone of voice guides, legal disclaimers). Conduct regular brand audits to ensure consistent application of brand guidelines across marketing collateral, product interfaces, social media, communications, and partnerships. Workflow & Process Optimization: Streamline operational workflows for content creation, campaign deployment, asset approval, and vendor management related to branding initiatives. Identify bottlenecks and inefficiencies in brand-related processes and implement solutions to improve speed, quality, and compliance. Develop and maintain a clear brand operations playbook for internal teams and external agencies. Cross-Functional Collaboration & Training: Act as the primary point of contact for brand operations, collaborating closely with Marketing (Content, Social, Performance, PR, Product Marketing), Product, Legal, Compliance, Sales, and Customer Support teams. Educate and train internal teams and external partners on brand guidelines, asset usage, and messaging protocols. Facilitate communication and ensure alignment on brand-related initiatives across all departments. Vendor & Agency Management: Oversee the operational aspects of relationships with external agencies and vendors (e.g., creative agencies, PR firms, media buyers) to ensure brand consistency and efficient delivery. Manage contracts, invoicing, and performance tracking for brand-related external services. Brand Asset Management: Ensure all brand assets are up-to-date, organized, accessible, and properly version-controlled. Manage requests for brand assets from internal and external stakeholders, ensuring proper usage and adherence to guidelines. Compliance & Legal Oversight: Work closely with Legal and Compliance teams to ensure all brand communications and materials are compliant with relevant regulations in various operating jurisdictions. Implement review and approval processes for high-stakes brand collateral. Reporting & Analytics (Operational): Track and report on operational KPIs for brand consistency, asset utilization, process efficiency, and project completion rates. Provide data-driven insights to optimize brand operations and resource allocation. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. At least 5 years of experience in brand management, marketing operations, or project management roles, with at least 2 years in a Brand Operations-specific capacity within a fast-paced, regulated industry, preferably FinTech or Cryptocurrency. Proven experience in developing and implementing brand guidelines and managing Digital Asset Management (DAM) systems. Strong understanding of brand architecture, identity, and messaging principles. Exceptional organizational skills, meticulous attention to detail, and a process-oriented mindset. Demonstrated ability to optimize workflows and drive operational efficiencies. Excellent communication, interpersonal, and stakeholder management skills, with the ability to influence and build consensus across diverse teams. Experience working with legal and compliance teams to ensure regulatory adherence in marketing and brand communications. Proficiency with project management tools (e.g., Asana, Jira, Trello) and marketing automation platforms. Ability to thrive in a dynamic, rapidly evolving, and often ambiguous environment. A strong passion for and understanding of the cryptocurrency industry and blockchain technology. Bonus Points Experience working with global or multi-regional teams. Familiarity with brand tracking software or brand measurement tools. Experience in vendor onboarding and contract management. A background in design operations or content operations. #J-18808-Ljbffr