Branding, Public Relations

We are seeking a dynamic and results-oriented **Branding, Public Relations & KOL Operations Manager/Specialist**to elevate our brand presence and drive impactful engagement. This role is crucial for amplifying our message, building strong media relationships, and cultivating influential partnerships to enhance our reputation and reach.

**Responsibilities**:
**Brand Strategy & Messaging**:

- Contribute to the development and refinement of the company's brand identity, messaging, and storytelling.
- Ensure consistent brand voice and visual identity across all public-facing communications and channels.

**Public Relations Management**:

- Develop and execute comprehensive Public Relations strategies to secure positive media coverage and manage brand reputation.
- Draft and distribute compelling press releases, media kits, Q&As, and other Public Relations materials.
- Cultivate and maintain strong relationships with key journalists, media outlets, industry analysts, and relevant influencers.
- Coordinate media interviews, press conferences, and speaking opportunities for company spokespersons.
- Monitor media coverage, analyze Public Relations effectiveness, and prepare reports.
- Manage crisis communications and reputation issues as needed.

**KOL (Key Opinion Leader) / Influencer Operations**:

- Identify, vet, and establish relationships with relevant KOLs, influencers, and content creators across various platforms (e.g., YouTube, X/Twitter, Telegram, Discord, Instagram, TikTok, industry forums).
- Develop and negotiate partnership agreements with KOLs, ensuring alignment with brand objectives and budget.
- Plan, execute, and monitor KOL campaigns, including content creation, distribution, and performance tracking (e.g., reach, engagement, conversions).
- Manage ongoing communication and nurturing of KOL relationships.
- Analyze KOL campaign effectiveness, prepare performance reports, and derive actionable insights.

**Content Collaboration**:

- Collaborate with internal content teams to ensure Public Relations and KOL activities are integrated with broader content strategies.
- Guide KOLs on content creation that resonates with target audiences while maintaining brand guidelines.

**Market Intelligence**:

- Monitor industry trends, competitor Public Relations activities, and emerging KOL landscapes to identify new opportunities and refine strategies.

**Reporting & Analytics**:

- Track and report on key performance indicators (KPIs) for Public Relations coverage, brand sentiment, KOL campaign reach, engagement, and ROI.
- Provide data-driven insights to optimize future strategies.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Proven track record of securing significant media coverage and/or managing successful KOL campaigns.
- Strong existing network of media contacts and/or KOL relationships is a significant advantage.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and adapt messaging for various audiences and platforms.
- Exceptional interpersonal and negotiation skills to build and maintain strong relationships.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Strong analytical skills to measure campaign effectiveness and identify trends.

**Preferred Qualifications (Bonus Points)**:

- Experience working in the **Web3, cryptocurrency, or FinTech industry.**:

- Experience managing global or regional Public Relations/KOL campaigns.
- Demonstrated ability to manage crisis communications effectively.
- Experience with paid media integration alongside organic Public Relations/KOL efforts.
- Proven experience in managing external Public Relations agencies.