Senior Product Marketing Manager

7 days ago

Singapore Singapore Academy of Law Full time

Overview

HR Specialist at Singapore Academy of Law

We are seeking a Senior Product Marketing Manager (Messaging & Content) to craft impactful messaging frameworks and content strategies that educate, engage, and differentiate our products in a competitive market.

Responsibilities
  • Develop content that educates, entertains, and engages users while differentiating our products from competitors in the target markets
  • Create and manage high-impact content assets, including thought leadership articles, product explainers, case studies, video scripts, blog posts, newsletters, and sales enablement tools
  • Translate product features into clear, compelling value propositions that resonate with diverse audiences
  • Develop core messaging frameworks that differentiate and ensure consistency of messaging across all channels, campaigns, and touchpoints
  • Collaborate with the sales and marketing team to align messaging with customer needs, product roadmap, and industry trends
  • Plan and execute content-driven campaigns to promote new features, product launches, and subscription models
  • Drive storytelling around product impact, such as customer success stories and market insights
  • Track content performance using engagement, conversion, and adoption metrics, and continuously test and refine content
  • Manage communications with target audience
Skills and Qualifications
  • At least 4 years of hands-on experience working with SaaS, B2B or B2C product platforms
  • Bachelor’s degree in Business, Finance, Marketing or related fields
  • Experience in developing marketing plans covering strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
  • Proven track record in developing engaging, clear, and persuasive content that drives measurable results
  • Experience in campaign management, digital distribution, and content performance tracking
  • Comfortable working in a fast-paced and dynamic environment
  • Analytical and metrics-driven, with experience using data to improve marketing and customer success outcomes
  • Ability to simplify complex legal/technical information into compelling stories
  • Excellent communications skills (verbal, written and visual)
  • Background operating in Legal Tech is a plus

Contract and Application info

The successful applicant will be placed on a two-year contract in the first instance. Only shortlisted candidates will be notified. Applicants are requested to provide their current and expected remuneration details in the application.

Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Product Management, Marketing, and Information Technology

Industries: Technology, Information and Media, Legal Services, and IT Services and IT Consulting

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