
GTM Marketing Manager
2 days ago
Overview
GTM Marketing Manager (APAC) – Singapore-based with APAC coverage in Cyber Security. Direct message the job poster from Salient Group.
Executive Search & Advisory | Building GTM & Tech Teams Across APJC
Client Profile:
Salient Group is partnering with a well-known Cyber Security vendor with over 3 decades in protecting their clients’ businesses. They’re looking to onboard a
GTM Marketing Manager (Singapore-based with APAC Coverage)
as part of their team expansion to scale their APAC business.
Responsibilities
Partner with HQ to localize and execute go-to-market strategies.
Develop & execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce and manage compelling campaign contents and lead generation magnets.
Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.
Develop compelling product positioning, messaging, and value propositions tailored to regional segments, channels, and buyer personas.
Monitor global product strategies and ensure local market alignment on goals, pricing, packaging, promotions, audience targeting, and sales collateral.
Translate complex product features into clear customer benefits and pain point solutions.
Create and localize product marketing content – blogs, technical briefs, white papers, sales decks and battle cards etc.
Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.
Represent the company at events, trade shows, and PR initiatives to promote solutions and gather market insights.
Qualifications
At least 5 years of B2B Digital Marketing experience with a focus on Demand Gen & Product Marketing.
Strong understanding of digital marketing channels and strategies.
Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
Experience with A/B testing and optimizing campaigns based on data-driven insights.
Bachelor’s Degree in relevant fields.
Ability to travel as required.
If this sounds worth a chat, do apply and let’s connect
Gordon Quek
Senior Recruitment Consultant | Salient Group
EA License No. 24S2636
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