Performance Marketing Specialist
7 days ago
Performance Marketing Specialist - SeaMoney Credit
Experienced (Individual Contributor)
Department Marketing
SeaMoney is a part of Sea Group, a leading global consumer internet company. SeaMoney's mission is to better the lives of individuals and businesses in our region with financial services through technology. SeaMoney's offerings include mobile wallet services, payment processing, credit offerings, and related digital financial services and products. These are available in seven markets across Southeast Asia and Taiwan under various brands, including ShopeePay, SPayLater, and other brands.
Job Description:
Develop & Execute Online Campaigns – Plan, launch, and manage data-driven digital marketing campaigns across multiple online channels to drive user acquisition and engagement for credit products.
Performance Tracking & Optimization – Analyze key metrics such as traffic, conversion rates, and user engagement to optimize campaign performance and maximize ROI.
Cross-Functional Collaboration – Work closely with various teams to align marketing strategies with business goals and ensure seamless execution of marketing initiatives.
Market Insights & Localization – Adapt marketing strategies based on consumer behavior, competitor analysis, and local market trends.
Online Activations & Engagement – Drive brand awareness and adoption through digital activations.
Requirements:
3-5 years of work experience. Bachelor's degree in Marketing, Business, or a related field.
Past experience in digital marketing, with a focus on online campaigns and digital activations or a similar role, ideally within the fintech, financial services, or technology sectors.
Proven experience managing multi-channel digital campaigns to drive user acquisition and engagement. Strong understanding of brand positioning and digital engagement strategies.
Strong numerical sense and advanced proficiency in Excel with the ability to interpret data, analyze trends, and optimize marketing strategies based on performance insights.
Creative and analytical mindset, with the ability to interpret data and make informed decisions.
Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages.
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