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Performance Marketing Specialist

2 weeks ago

Singapore DIGIFY PTE. LTD. Full time

**THE ROLE
We’re looking for a driven, experienced Performance Marketing Specialist to join our team and help own growth across paid channels. You’ll work directly on designing & implementing A/B experiments to test your ideas.

**WHAT YOU’LL BE DOING**:

- Grow the number of relevant leads coming from paid search advertising on platforms such as Google, Bing, Facebook, LinkedIn, Capterra.
- Explore new paid advertising platforms and opportunities, especially on sites and newsletters that are relevant to our audience.
- Maintain a high ROI on ad spend.
- Create effective ad campaigns that are targeted at different customer segments, use cases and competitors.
- Ensure high click through rates of campaigns through A/B testing ad-copy.
- Ensure high conversion rates of campaigns through creating, optimizing, and A/B testing landing pages.
- Understand and recommend ways to drive more lead conversions on the website through merchandising the site with campaign content, retargeting, personalization, etc. through the use of analytics, testing, and strategy.
- Develop the marketing tech stack for paid marketing.
- Manage the end-to-end process of campaign creation, including the setting up of ad sets, audience targeting, ad copy, creative review and bid adjustments.
- Weekly/monthly reporting, analysis and insights of on-going performance.
- Scale campaigns to increase the number of leads, while maximizing ROI.

**Requirements**:

- 3 years of hands-on experience in performance marketing.
- A proven track record in successfully marketing a B2B SaaS product.
- Must have experience setting up and optimizing Google AdWords (SEM, Display).
- Working knowledge of analytics tools like Google Analytics, SEMrush.
- Strong analytical skills, detail-oriented and a keen eye for data.
- Able to work independently and is a self-starter.
- Problem solver in a multi-tasking, fast-paced business environment.
- A good team player with excellent communication and interpersonal skills.
- Familiar with other ad platforms (e.g. LinkedIn, Bing, etc)

**Preferred**:

- Working knowledge of the latest marketing or ad
- serving tools (ex: AdWords Editor, Power Editor)
- Hands-on experience with website building/design (via WordPress)
- Proficiency in Adobe Photoshop, Illustrator and other design software