Performance Marketing Specialist

5 days ago

Singapore Castlery Full time

Founded in Singapore in 2013, Castlery is a digital first furniture lifestyle brand delivering to 54 metropolitan areas across the United States, Australia and Singapore. Our mission is to create quality and beautiful furniture pieces and empower every customer to create an inspiring space. A space in which they can thrive and be their best self.

With our international markets now contributing close to 80% of our group revenues, we are entering a phase of hypergrowth as we seek to firmly establish Castlery as the customers' furniture lifestyle brand of choice. We are looking for creative and ambitious talents to join our team on this journey.

As a digital-first tech start-up, we are driven by curiosity and move on insightful data to steer our decisions. We lead with a growth mindset and the belief that the combination of each individual's passions and skills carry the company upward and forward. At Castlery, it's where all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go.

If making an impact gives you a reason to roll out of bed in the mornings, come join us

Castlery is currently looking for a **Performance Marketing Specialist** to join our Castlery's Growth Marketing Team here in Singapore. This role will see you executing and optimising our paid media buys across different channels, which includes Paid Social (Facebook, Instagram, Pinterest etc.) and Paid Google (Search, Display, Shopping etc.), and you will also gain exposure in our US, AU and SG markets. Your responsibilities are as per below.
- Support marketing Channel Managers on end-to-end campaign creation, management, reporting and optimisation across key channels - e.g. Google, Facebook, Pinterest, Bing, Retargeting Vendors.
- Manage significant budgets across three markets Castlery operates in to ensure optimal budget allocation decisions are done to maximise performance.
- Perform regular performance monitoring to ensure we achieve targets and KPIs.
- Support the team with periodic data extraction, reporting and analysis to measure campaign effectiveness and uncover insights for performance optimization.
- Propose new ad creative ideas based on our unique value propositions, current trends and competitor activities.
- Manage small to mid-scale projects through collaborations with the stakeholders at all levels within the Marketing Team which includes Campaigns, Creative, Brand & Content, Partnerships and Merchandising teams.
- Communicate with partners and keep abreast of marketing trends to ensure Castlery is always a pioneer in performance marketing.

**Requirements**:

- Bachelor's Degree in Marketing/Statistics/Business or any other relevant education.
- Prior experience in the Paid Media, Performance Marketing and/or Data Analytical positions would be a plus.
- Strong analytical problem-solving skills with a passion for data analytics, experience or knowledge in Google Analytics and other data visualisation tools (Tableau, PowerBi etc.) would be a plus.
- Ability to meet deadlines, prioritise & perform a variety of tasks over the course of the workday.
- Strong team player with excellent written and verbal communication skills.
- Driven to learn and is proactive in taking on new projects.

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