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Performance Marketing Specialist

3 weeks ago

Singapore CHEIL SINGAPORE PTE. LTD. Full time

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6,800 employees globally in more than 54 offices in 46 countries.

**Performance Marketing Specialist
**Responsibilities**:

- Support the Performance Marketing Lead in covering the overall campaign performance in SEA & Oceania
- Analyse customer journey and campaign data using Analytics tools and provide insights to improve online conversions across all channels (e.g: organic, paid search, social, etc)
- Monitor and strategize paid campaigns (e.g: Google Ads, Facebook Ads) and regularly provide actionable recommendations to clients
- Track pre-defined KPIs and collaborate with internal stakeholders and clients to exceed goals and targets.
- Provide clients with campaign reports and insights under a holistic approach, taking into account product, price, promotion and channel execution
- Responsible for monthly tracking of campaign performance and delivering strategical solutions for e-Commerce growth
- Be proactive in communicating and putting forward new ideas, finding solutions to client’s business needs, monitoring competitor activity, industry trends and bringing fresh thinking/innovation

**Desired Skills and Experience**
- Min 3 years of hands on experience planning and executing digital campaigns either in-house or agency, preferably in e-Commerce.
- Proven record of optimizing a digital media campaign.
- Hands on experience in paid advertising and conversion rate optimization (including Google Ads, Facebook Ads, Programmatic DV360) and other media platforms (CRM)
- Strong knowledge of Web Analytic tools (Adobe Analytics, Google Analytics)
- Knowledge of e-Commerce structure and operations preferred (UI/UX, SKU listing, payment, logistic, analytics)
- Analytical who’s able to back up their ideas and decisions with data-driven solutions
- Great communication and client management skills - Understand client’s day-to-day needs (briefs) and work closely with the team to deliver projects in a timely and accurate manner
- Excellent presentation and negotiation skills - know how to sell a mid-level idea to clients, pushing back when necessary for the overall good of the project delivery
- Humble, self-motivated and a team player