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Channel marketing apj

1 week ago

Singapore Algomarketing Ltd. Full time

Channel Marketing APJ
Department:
Demand Generation
Employment Type:
Contract
Location:
Singapore
Description
Responsibilities:
Build an understanding of partner target audiences, solutions focus areas, workloads and verticals in order to identify campaign opportunities.
Develop demand generation campaigns to be leveraged at scale via channel partners, including online and in-person events, email, social and digital promotion tactics.
Manage platform where channel partners will self-serve campaign assets.
Drive awareness and adoption of campaign assets via enablement collateral, email nurture, webinars and other activities.
Manage performance of campaigns, including identifying and tracking key performance indicators. Collect feedback and identify campaign optimization opportunities to increase engagement, adoption and post-launch performance.
Effectively communicate the Google Cloud vision, differentiated product value prop, and go-to-market strategy in partner meetings.
Understand the partnership business model to help shape the route to market strategy for joint solution offers, and ensure all the appropriate sales/channel teams are fully enabled.
Team with cross-functional leads to proactively incorporate partner solutions into company-driven global marketing campaigns.
Drive optimization of partner market development fund spend, manage the team budget, and report out on results.
Must Have Skills/Experience:
5+ years of marketing experience in a technology environment directly supporting sales teams such as Field Marketing, Alliance Marketing or Partner Marketing.
Experience in developing partner facing programs, strong experience in managing and influencing multiple partners of varied sizes to execute on shared goals.
Demonstrated ability to build & execute a marketing strategy with clear goals & objectives to align to partner sales objectives and support the growth targets.
Strong communication skills and the ability to influence stakeholders.
Comfort with ambiguity and driving transformation.
Key Responsibilities
Responsibilities:
Build an understanding of partner target audiences, solutions focus areas, workloads and verticals in order to identify campaign opportunities.
Develop demand generation campaigns to be leveraged at scale via channel partners, including online and in-person events, email, social and digital promotion tactics.
Manage platform where channel partners will self-serve campaign assets.
Drive awareness and adoption of campaign assets via enablement collateral, email nurture, webinars and other activities.
Manage performance of campaigns, including identifying and tracking key performance indicators. Collect feedback and identify campaign optimization opportunities to increase engagement, adoption and post-launch performance.
Effectively communicate the Google Cloud vision, differentiated product value prop, and go-to-market strategy in partner meetings.
Understand the partnership business model to help shape the route to market strategy for joint solution offers, and ensure all the appropriate sales/channel teams are fully enabled.
Team with cross-functional leads to proactively incorporate partner solutions into company-driven global marketing campaigns.
Drive optimization of partner market development fund spend, manage the team budget, and report out on results.
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