Channel Marketing Lead APJ

2 days ago


Singapore Algomarketing Ltd. Full time
Job Description

This role is responsible for leading the development and execution of channel marketing strategies in the Asia-Pacific region.

Key Responsibilities:
  • Build relationships with partners to understand their target audiences, solutions focus areas, workloads, and verticals.
  • Develop demand generation campaigns leveraging channel partners, including online and in-person events, email, social media, and digital promotion tactics.
  • Manage a platform where channel partners can self-serve campaign assets.
  • Drive awareness and adoption of campaign assets through enablement collateral, email nurture, webinars, and other activities.
Requirements:
  • 5+ years of marketing experience in a technology environment directly supporting sales teams such as Field Marketing, Alliance Marketing, or Partner Marketing.
  • Experience in developing partner-facing programs and managing multiple partners of varied sizes to execute on shared goals.
  • Demonstrated ability to build and execute a marketing strategy with clear goals and objectives to align with partner sales objectives and support growth targets.


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